Shauna Sand Sex Tape Video a Calculated Release?

Shauna Sand, ex-wife of actor Lorenzo Lamas, has become embroiled in a sex tape controversy. In fact, the Shauna Sand sex tape video has become tabloid filler and, although the former Playboy Playmate told TMZ that she will be fighting to block the release of "Shauna Sand Exposed," a graphic expose of her and her current boyfriend having sex, it appears that the controversy just might be snowballing into a full-blown scandal. Since the news of the upcoming release of the Vivid Entertainment sex tape in traditional retail markets and as a downloadable video, Shauna Sand has been visible and vocal about the sex tape. And so has Lorenzo Lamas and his family, which just launched "Leave It To Lamas," a reality show that highlights the exploits of Shayne Lamas, Shauna Sand's stepdaughter.

Shayne Lamas, who launched her new reality show, "Leave It To Lamas," Sunday night on E! television, told TMZ that the timing of the release of stepmom Shauna Sand's sex tape video was a bit peculiar. "Isn't that convenient that her tape just happened to be leaked the day after my show premiered. I just feel bad for my little sisters." (Her little sisters are the three stepsisters that Lorenzo Lamas and Shauna Sand share from their marriage which ended amicably in 2005.)

The day after Shayne Lamas' new show debuted, Vivid Entertainment launched a Web page devoted to their upcoming release of "Shauna Sand Exposed." Vivid founder Steven Hirsch told Reuters that the video was high quality hi-def footage of Shauna Sand having a good time. When asked about Shauna Sand's legal challenge, Hirsch said that Vivid was on firm legal footing and would release the sex tape video on October 19.

For some, like Shayne Lamas, the math is not too difficult follow. "Leave It To Lamas," starring Shayne Lamas and the Lorenzo Lamas clan (Shauna Sand even makes an appearance during Season 1) debuts on October 11. Shauna Sand's video sexpose becomes news the next day with video release date announced as October 19.

Who knows? Free advertisement for Shauna Sand's sex tape also means free advertisement for Shayne Lamas' new show. Lorenzo Lamas comes from a line of Hollywood actors and insiders and has been part of the Hollywood scene for years. His family has been part of it their entire lives. What is surprising is that, thus far, there seems to have not been a tabloid or celebrity gossip column that has accused the entire lot -- Shauna Sand, the "Leave It To Lamas" clan, Vivid and E! television -- for pushing the sex tape scandal into the public arena where the controversy can generate publicity for both the upcoming sex video and for the reality show.

Which means that Shauna Sand is no more attempting to stop the release of her sex tape than Perez Hilton or TMZ would be (where is the story in that?), only paying lip service to gain more attention. Because nothing sells like scandal. And the little drama over the release on the Lamas side -- Shayne Lamas' veiled accusation, Lorenzo Lamas' reported anger when he heard -- may have been part of the "reality" of getting their new show some free publicity as well.

They are all actors after all...

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Sources:

TMZ.com
Reuters.com