ShopRite Organic Apple Juice Vs Wegmans Organic Apple Juice

I've been drinking ShopRite Organic Apple Juice for a couple of years now, but decided to try Wegmans Organic Apple Juice at once upon seeing it at Wegmans. Wegmans is a couple of years behind ShopRite in offering its store brand organic apple juice. Wegmans is also behind ShopRite when it comes to comparing the two store brand organic apple juices. Though, at least they're offering an organic apple juice.

ShopRite Organic Apple Juice Vs Wegmans Organic Apple Juice ( Color )

Wegmans Organic Apple Juice is much paler in color than ShopRite Organic Apple Juice. ShopRite Organic Apple Juice is a deeper, richer-looking color than Wegmans Organic Apple Juice.

Both bottles are the same clear color, so neither apple juice color is muted. In fact, both companies use the exact same plastic container for their store brand organic apple juices.

ShopRite Organic Apple Juice Vs Wegmans Organic Apple Juice ( Taste )

Perhaps, in some circles, the darker and richer the golden color of apple juice the better it tastes. Aside from the strong connection between how you perceive something tastes based on how good it looks, in this case it's almost as if the apple doesn't fall too far from the tree; the paler color of Wegmans Organic Apple Juice actually does equal a much lighter, less wholesome tasting organic apple juice than ShopRite Organic Apple Juice.

ShopRite Organic Apple Juice has a much more apple-y taste to it than Wegmans Organic Apple Juice, which translates to ShopRite having a much better tasting organic apple juice.

It's also a few slices sweeter, even though both contain 30 grams of sugars per one cup serving. Whether the organic apples ShopRite sources are sweeter than the organic apples Wegmans sources or it's because Wegmans adds ascorbic acid ( Vitamin C ) to its organic apple juice-ascorbic acid tastes bitter-and ShopRite doesn't, I don't know.

ShopRite Organic Apple Juice Vs Wegmans Organic Apple Juice ( Ingredients, Apple Sources, Price & Conclusion )

Filtered water and organic apple juice concentrate is what both store brands have in common as ingredients, yet as mentioned above, Wegmans adds ascorbic acid to its organic apple juice and ShopRite doesn't.

Both store brands source their organic apple juice concentrates from New Zealand, but Wegmans also sources organic apple juice concentrate from Turkey, blending together the two organic apple juice concentrates.

Perhaps the apple orchards in Turkey aren't producing apples as sweet as the apple orchards in New Zealand, and that's what accounts for the large difference in sweetness and taste. Whatever the reason, without question ShopRite Organic Apple Juice is five groves ahead of Wegmans Organic Apple Juice.

ShopRite Organic Apple Juice is twenty cents more than Wegmans Organic Apple Juice: Per 2 Quart Container: $2.69 for ShopRite compared to $2.49 for Wegmans.

Personally, this is a case where I'll pay the extra twenty cents. The difference in price is small compared to how very much better ShopRite Organic Apple Juice tastes than Wegmans Organic Apple Juice. The extra Vitamin C Wegmans puts in its organic apple juice doesn't impress me; it bruises the apple taste and I get plenty of Vitamin C from many other organic sources, in which Vitamin C naturally constitutes.

Sources:

ShopRite, ShopRite Organic Apple Juice, http://www.shoprite.com/Cnt/Certifiedorganic.html

Wegmans, Wegmans Organic Apple Juice, https://www.wegmans.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=10052&productId=687600&catalogId=10002&krypto=QJrbAudPd0vzXUGByeatog%3D%3D&ddkey=http:ProductDisplay