Should You Sell Out to Sell Page Views

When Are You Really a Writer?

J P Whickson
While postponing my daily grind of ghost writing for others and for pay, I somehow ended up in the forum at A/C, which had a spirited debate on whether you were selling out when you wrote about celebrities. Several people commented that some of their articles on popular topics received thousands of page views in one day. That amazed me but also intrigued me. Are you selling out if you write articles the public wants or simply fulfilling your mission as a writer?

My most popular article, "Semen is Good for the Complexion and Other Myths Started by Men" had it's origin on a day like today, one where I couldn't get motivated to write those ghost articles I get paid to write. I was in the middle of an email session with a friend when the thought for the article occurred. It made me laugh. Since I like research, I decided, "What the hey, this ought to be fun," and set about to find out if semen was really good for the complexion. Once it went online, a German medical site picked up the article as a reference for one of their publications. I'm not fooling myself into thinking that it's doctors that read this article. The page views go up on Friday and Saturday, I'm presuming at night. My best guess is that the readers are under 20, lonely and male.

Since I don't know anything about the lives of celebrities, should I keep this niche and continue to write these page view sticky articles? (Okay, the word sticky was intended as a joke.) Is your credibility as a writer destroyed when you write for commercial success instead passion? Finally, are you a writer if nobody reads you?

The answers to these questions escape me. I can't fault the person that writes celebrity gossip. In my other life as a ghostwriter for sites, I've written a huge number of articles about the woes of man boobs. I am also the queen of articles on premature ejaculation. My clients all think "I'm da' guy!" That's because I use a male moniker and they have no idea I've never experienced any problems to evoke such passion on the subject. All I know is that they pay me and I happily spend the money.

What types of article do I like to write? I love humor and making people laugh. I'm the woman with the loud voice on the bus telling self-deprecating stories just for a smile or snigger from the crowd. Telling funny stories was my job in the family, just as worrying was my oldest sister's job. I try to mix humor into my how-to evergreen articles to make them more readable but sometimes it deters the avid craft enthusiast. One of my favorite articles, The Cycle of Life never left the launching pad of page views. This makes me question whether I'm in line with online funny. I get instant feedback when I'm talking. I find that people think some of my remarks are hilarious. Unfortunately, some of them weren't meant to be funny but simply my insights to the topic at hand. It's in those moments I understand, I'm not marching to the same drummer. It's also what often gets me laughs in real life. Having no audience with which to react, is also what makes it difficult to write humor.

Is monetizing your writing wrong? I don't think so but would love to hear your opinions. Should we write for page views? What articles have received the most for you and which duds do you, but nobody else, love? When is a writer a hack and when are they just smart business people? Are we compromising ourselves and is that really so bad? I've compromised myself for less.

I don't try to kid myself. What I write is not art. I write many articles in the hope that it helps a person fix their toilet, gives information I think is important (Ah, but there we have the different drummer thing going on again.) or simply gives a smile. Some of the articles are a catharsis for me and some of them are just a way of postponing work I'm supposed to be doing. It all returns to the question of writing for profit as opposed to passion. Can we do both? Should there be another title, other than writer, for those that simply want to tell a story? Maybe today, I'll just be a communicator.

Published by J P Whickson

I was financial planner, stockbroker and insurance representative from 1979 until my retirement in 2007. I taught school and remain permanently licensed, have modeled, and now write. I have several articles...  View profile

21 Comments

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  • Rena Sherwood1/30/2011

    There's no virtue in starving. I write whatever I can in order to pay the bills.

  • LarrWayne Po1/12/2011

    Mixing business with pleasure adds to the fun.

  • Mommy the Maid10/31/2010

    I do get a little irked when someone posts a blurry picture of their kid standing and nothing else and somehow get 57 comments on it. Then I remember that they probably have taken a lot more time to network to get those views. I write what I like and occasionally I get a winner. Other times I don't.

  • Sara Quinlan9/2/2010

    Very fun to read....You should write about what you know and what you enjoy. If you are writing to please others you may not be giving the best you can give.

  • Ruth Cox aka abitosunshine8/24/2010

    I'll tell you how I truly feel about selling out as soon as I get the opportunity to sell out! Seriously, I have no issue with those who write anything for money, as long as they don't mind my not reading and commenting on it. I truly do not enJOY celebrity news nor articles without substance.

  • James Fenelius8/8/2010

    Enjoyable read.

  • Shirley A. Mandel8/8/2010

    You ask a thought provoking question here. But as an inspirational Christian writer, I treat my writing efforts like a ministry and each individual like a person who has spiritual needs. I don't care if I get 10 hits on an article or 100, my reward is in heaven. But more power to those who treat their career like a busness, may they prosper and be happy.

  • Tony Jingo8/8/2010

    Celebrities, like it or not, are part of the cultural experience in America..if a writer want's to capitalize on it..so what..apparently there is a market for it. It is more of a sell out visiting an article & dropping a canned comment only to receive a return pv hit ;-)

  • Rae Lynne Morvay8/8/2010

    I think some people do sell out when they do this especially when the article has very little substance and just a catchy title with celebs name in it. I only write about celebrities if they are involved in something that gets a rise out of me and is interesting to me. That really doesn't happen all that often.

  • Ji Park8/6/2010

    Nice article. This was very fun to read. I think that to answer your question (and throw my 2 cents), the idea is that we don't want everyone to be Monet and we also don't want everyone to sing Lady Gaga. In other words, some can focus on writings on complex topics while others make money (sometimes more) from pop culture. And there is nothing wrong with that. What matters is that people are writing, and that they are gaining something from it. Nice article by the way.

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