Specific keywords
Now, we all know that search engines work around the concept that when a user types in a certain keyword, he or she gets all sorts of results. This is where you can help your websites exposure. Write all the important keywords that lead to your site on the first paragraph of your home page. The more keywords you put in there, the greater the chances are of your website popping up as one of the first ten on Google or Yahoo Search. In fact, whenever possible, make sure that these keywords appear in as many pages as you can. Of course, the tricky part is to not make it too obvious or else your site will just be a site of keywords and nothing else. Another effective place to use keywords is in your hyperlinks.
Page titles
Over the years, it seems that everybody has forgotten how important a title can be. On the blue bar found at the top of your web browser, you will find that there is a space specifically made for page titles. Use this space, it really works. Search engines will scan these particular areas and display them as hyperlinks. So if you have a good title that has all the right keywords (minus the fillers like "and", "or", etc.) then chances are more people will run into your website first upon searching.
Specialized Site Directories
Although you can be found on all the usual portals and search engines, it would be probably be best if you submitted your site to a directory that is specific to your business or activity. For example, if your website is all about dogs, then join a community directory that is tailor fit for that specific subject. This means joining a directory that lists everything about animals, pets, or as specific as your topic: dogs. Chances are you may have to pay for something as specific as this, but it won't be a big sacrifice once you notice all the hits on your site.
Write for others
Another way to promote our website is to write articles for other people to use in newsletters that they may be sending out to their email lists on a weekly or monthly basis. This single strategy will assure you new traffic and also exposure on a regular basis. How? Well, for starters, you can write your name and website at the end of each article that you write. It's simple, effective and a lot less hassle on the HTML coding.
Sit back and think of the various ways to attract more people to your website. It's not too late for a strategy makeover and it won't hurt to work just a little harder on making your site number 1.
Published by Rashel Dan
Author is an expert in the business and finance industry, and has background on academic research as well as in copywriting on various topics such as women's health, entertainment, beauty and shopping, sport... View profile
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