Six Website Promotion Techniques NOT to Use!

1 DON'T EVER SPEND MONEY ON SUBMISSION SERVICE SITES
In the world of the internet, there are not even 100 search engines out there that are worth submitting your web pages to, so why would anybody pay even $19.95 to a website submission service who submits your web pages for you? You're much better off by using that money to start optimizing your best keywords for Google's search engine after finding a reputable SEO company that can do that for you by using the latest SEO techniques.

There is not one website out there that could not stand a little more keyword optimization, and your site is no different. Google has effectively taken over the search engine market for good, so you might as well start budgeting your advertising and promotional dollars for Google only. If you can optimize all of your web pages for Google alone, you are a lot better off than wasting your time, effort and cash on trying to get your site prepared and submitted to search engine sites like Lycos and MSN Live, which at best will only get you about 10 or more hits per week.

2 NEVER RUSH YOUR NEW SITE ONTO THE WEB UNTIL IT IS READY
Probably the worst website promotion idea on the face of the planet is rushing your website out into the world wide web before it is actually ready to be seen by the general public. How many times have you stumbled upon a site that you think you might like checking out, and then you see an"under construction" sign on one of the web pages that you were most excited about viewing? You immediately clicked out of that site altogether and went somewhere else, didn't you?

That's exactly why you should never go "live" with your site until you are 100% sure that all of your main construction on your web pages have already been completed before submitting your web pages to Google. Otherewise, a future web viewer to your site will click off your company's website in frustration after not being able to view one of the main web pages he was most interested in.

3 DON'T CHEAP OUT BY NOT PROMOTING YOUR URL EVERYWHERE YOU CAN
Your new website domain name should be shouted out to the world by you in every waking moment. That means spending some dough on personalizing coffee mugs, beer mugs, pens, stationary and your business letterhead with your new site's logo. It doesn't have to cost you a fortune to do this either. Just do a Google search on "personalizing merchandise" and you will be able to find at least ten great companies that will take your logo and professionally integrate it into any product you wish at a fairly low price.

4 STAY WAY FROM "BLACK HAT" SEO COMPANIES
There are numerous SEO businesses that will only too happily take your website promotion ideas and turn them against you using "black hat" SEO techniques. These are SEO tools that Google has deemed unethical, such as loading your page with invisible keywords called "cloaking', creating "doorway pages" that force Google's spiders to read keywords that have no real relevance to any of your content pages and other newer techniques that use some of these same unscrupulous methods of tricking Google's search engine into giving your site a higher page ranking.

It's not worth getting permanently blacklisted from the biggest search engine on the internet today by using these methods, so avoid the SEO marketing team members that e-mail you saying they have found ways around Google's guidelines and that it's okay to use their website promotion ideas over somebody else's. Don't believe them. Just politely say that you have found another company to go with, and go on your way.

5 KEEP PROMOTING YOUR WEBSITE NON-STOP
A lot of website owners consider their job as being finished after submitting their website to Google and optimizing a few web pages here and there, but don't make that mistake. You need to constantly promote your web pages by re-submitting them to other search engines, going on to other site's forum pages and listing your URL, writing articles that you will submit to article directories with your URL embedded at the bottom of the page, and anything else that you have found really works best for promoting your unique website.

6 KEEP A GREAT RECORD OF ALL YOUR WEBSITE TRAFFIC
The reason why your web host has given you software that tracks where all your traffic is coming from is because they realize that unless you have a clear and concise knowledge of your incoming traffic, you will never be able to figure out how to increase the good traffic from the bad. You might think that all traffic is good, but that is not the case.

If you have signed up with a Pay-Per-Click (PPC) website service in which you are paying five and ten cents for every web visitor to your site and those site visitors are not buying anything from your products ordering page, why should you continue to pay the PPC company anything? You should definitely stop using their service and go to another PPC company that will send you the type of traffic that will buy your product or service from your site and start clicking on your AdSense advertising as well.

If you don't have a clear view of your traffic records, you will constantly be shelling out that hard-earned cash to a bad website promotion company that you can never retrieve. So be sure to keep good tracking records at all times, and you will be assured of future online business success.