There are many adults and children who have medical conditions that restrict them from consuming cakes, cookies and other sweetened products. This restriction presents and opportunity for small bakery businesses to increase sales. Offer specialty versions of regular baked goods that are available to customers. Bake a few cakes, cookies and muffins that are sugar-free to give customers with diabetes or other medical conditions a chance to enjoy desserts without large repercussions. It can be one of the easiest small bakery business ideas to implement and increase sales.
Partner with Fine or Graphic Artists
Photo cakes are typical options at modern bakeries but there are additional ways to decorate baked goods. Hiring a fine or graphic artist to create custom frosting designs can help small bakery businesses attract more sales. Custom cake and cookie designs cost extra money but provide and edge over competitors in the small bakery business. A professional artist could provide business owners with a template to create unlimited cakes using the same design or as an in-house specialist. The service helps small baker business owners offer something more original to their customers than an average photo cake.
Provide Allergen-Free Cakes as an Option
Many baked goods including strawberry shortcake, various pies, carrot cake and even chocolate cake contain ingredients that some people are allergic to. Small bakery businesses can increase sales by modifying a few recipes to create options for customers with food allergies. Doing so may require a creative approach to popular favorites that are rarely used with alternative ingredients. Use soy ingredients as a substitute or remove nuts from cakes and cookies to attract more customers. Listing all of the ingredients on a menu can also help customer decide on which baked goods are better for them to purchase.
Pound Cake Varieties
Some bakeries serve pound cake with icing, which is a normal practice but not the only way to increase sales. Serving pound cake without icing is one way to offer variety to customers. Small bakery business owners can also offer a variety of different flavors of pound cake without icing to increase sales. Instead of one regular option, try adding lemon pound cake, pineapple pound cake and 7 Up cake to the bakery menu. Everyone does not like pound cake with icing and others will not buy this baked item without any type of frosting. Catering to a variety of customers can help a small bakery business earn more profit, even if it's as small as one simple pound cake.
Published by Nicole A. - Featured Contributor in Arts & Entertainment
She has written and produced several short movies. She currently works as a freelance editor while continuing to make independent films. View profile
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- Make Sugar-Free Baked Goods Available to Customers.
- Partner with Fine or Graphic Artists to make Custom Designed Frosting.
- Provide Allergen-Free Cakes as an Option.




