Small Business Advertising Landscape: Orlando

Orlando's tourism sector dominates much of the local advertising market around Lake Buena Vista, Kissimmee and some parts of Southwest Orlando, but many Orlando businesses within and outside of the tourist area can attract residents and non-residents alike with a targeted advertising campaign. From day spas and restaurants, to auto repair shops and fashion boutiques, Orlando businesses across all industries need a powerful marketing campaign that attracts new and regular clientele in Orlando and the surrounding cities.

Many residents who live around Downtown Orlando's business district and outlying neighborhoods including Winter Park, Dr. Phillips, Windermere, Longwood and Lake Mary, are regular clients of small businesses and companies in the area. These residents may make up a large percentage of your target market. Here are some tips for advertising and marketing your business more effectively in Orlando and the surrounding areas:

Mobile Listings
With mobile phone usage on the rise, promoting your business on some of the most widely-used mobile applications can help you get noticed. Visitors to Orlando may use their mobile phones to find local restaurants and service businesses near their hotel or resort, while Orlando residents may use mobile phones to search for day spas, auto repair shops, cafes and shopping destinations near their home or office. Residents looking for information about local events and entertainment destinations may also use their mobile phone to do a quick search for information and updates.

Internet Listings
Prospective customers who are looking for specific services near their Orlando zip code may use Internet listings sites such as YP.com. You can customize your Internet listings to include not only contact information, but also provide some background information about your business, add your logo, and directly link to your website. Encourage satisfied customers to post a review or provide a rating of their experience right next to your listing so that other customers know about your good reputation.

Direct Marketing
Direct marketing campaigns including flyers, email newsletters, postcards in the mail and even coupons can generate interest in your business. Theses marketing strategies can also help to promote a special offer, or introduce your new business, product or services to prospective customers. Send a targeted direct marketing mail campaign to customers when you first open for business, or to generate repeat business from existing customers in Orlando and surrounding areas.

Video Advertising
Video ads promoted online and offline can be another effective small business advertising solution. You can use video advertising to communicate your company mission, share information about products and services or just to present your brand in a fresh new way. Incorporating a video ad into your website or online listings can help to attract more web traffic and generate more interest in your business. Videos can be shared easily via email and on social networking sites, which means they have the potential to be seen by friends or colleagues of your website visitor.

From mobile listings to video advertising, there are several effective advertising solutions available for small business owners and larger companies in Orlando. Whether you harness the power of online listings or implement a direct mail campaign, it's important to focus on a customized solution that's tailored specifically for your business and your target market.