"Small Business" Does NOT Mean 500 Employees and $10 Million in Revenue

So, what is small business? A small business may be the family business, or just a very small business---a dozen or so employees and maybe $1 million in revenue. Small retail shops, small service businesses, architects, contractors, tradesmen, lawn care... everything that America is all about, what our towns and cities are full of: micro small businesses. That's America. That's were the rubber meets the road. That's small business, and these are the people I am talking to.

These are the people paying more than their fair share of taxes and getting a lot less in return. They're the ones experiencing massively declining revenues and ever-increasing overhead and expenses. This is where the recession is grinding us to the bone, where debt is now so high compared to revenue that we cannot survive. This is where the recession lives, in reduced revenues, increased overhead and bone-crushing debt. Micro small businesses are our neighbors, our communities, our friends.

There is no revival at this level, just pain. The larger of the small businesses are beginning to rebound and that's good, but the corner store, the local community businesses, the mom-and-pop stores, craft stores, coffee shops, ice cream shops, etc. are all suffering and going out of business rapidly and daily. The pain is intense and families are at risk. Families, homes, children... all innocent victims of this cold-blooded recession.

Yes, the "too-big-to-fail" businesses were bailed out by our government using our tax dollars. The micro small businesses were left to pick up the tab but get no benefits because they are small enough to fail without bothering anyone. Cold.

So, it is up to us to take care of ourselves, and that is our mission at Second Wind. Showing you how to survive and even prosper, to emerge successful, regain position, preserve jobs and add more. Something must be done and bankruptcy is not the answer as it eliminates the business, the jobs and the income for the owners and the families of the employees who have now lost their jobs and everything else they have built.

The answer is self-help. We must downsize our businesses if possible, reinvent ourselves and, yes, do the loan workouts because debt is killing us all. Without debt we can learn to survive and even prosper in this rough economy. Ask any small business owner---small as defined here---how things are going, and they will tell you: awful. They are being sacrificed at the altar of this recession while our government bails out big business (the "too-big-to-fail") so they remain profitable.

Micro small business is where the help is needed most and there is none.

Call us, we have answers. We have strategies that work. Downsize, reinvent and work out your debt. This is the answer.

Call us at 413-584-2581. Norm will arrange a no-obligation teleconference to discuss your options. Help is on the way. There is no reason to fail, we can help.