Softlips PURE Introduces Their New Lip Care Line

Just when I thought Softlips PURE had outdone themselves, they surpassed my expectations again.

Christmas came early with the new arrivals of lip polish, lip butter, lip gloss and of course, the company's trademark (or signature) brand of lip balm/tints.

The first thing that impressed me was the packaging, which is really eye-catching (and conveys exactly what the product's about-for example, Coral Charm had a coral flower, while Vanilla Berry had raspberries and blackberries splashed with water).

And then...

My lips experienced and were transported to new sensations heaven!

While I enjoyed everyone, my particular favorites were the Softlips PURE Coral Charm Lip Gloss and Lip Tint, the Shell Pink Lip Gloss and Lip Tint, the Vanilla Berry Natural Lip Butter and the Natural Lip Polish.

I love wearing coral and shell pink, and the lip glosses and tints look exactly like these shades. And they're a subtle hue; you'll have some color on your lips without the "loudness" that some lipsticks have (and they're NOT greasy!).

The Shell Pink had a delightful cotton candy or bubblegum scent, while the Natural Honesty Lip Gloss and Tint reminded me of honey (absolutely yummy!).

All three lip glosses and tints are 100% natural with beeswax and natural seed oils and provides hydrating SPF 15 for dry lips with zinc oxide while also providing a natural glossy color with shine or sheer tinted color.

The lip glosses come in a tube applicator with a retail price of $5.99.

The 100% natural lip tins come in a balm/stick applicator and also contain coconut oil, beeswax and other natural ingredients, as well as SPF 15. They are priced at $3.99.

The Vanilla Berry Lip Butter has such a pleasant scent, you could just sit back and sniff your lips all day! And your kisser will stay moisturized (and will feel pampered!) all day, regardless of weather. The Lip Butter has a silky feel with just a hint of shine.

Vanilla Berry Lip Butter also provides SPF 15 protection with zinc oxide, with the extra natural ingredients of shea butter, jojoba seed oil and beeswax.

It's a great remedy for very dry lips.

Vanilla Berry Lip Butter comes in a tube applicator with a $5.99 retail price.

The 100% Natural Lip Polish was fantastic!

I almost (accidentally, of course) ate this a couple of times; it smelled (like a fresh coconut cream pie) and "tasted" so good!

The actual purpose of the Lip Polish is to provide natural exfoliation for the lips with organic coconut flakes and sugar (yummy!). It also deeply moisturizes (also contains beeswax and natural seed oils like safflower, mango and castor seed).

To Use, all you have to do is: Apply in a circular motion with the fingertips to lips and dry areas around the mouth. Rinse with water and wipe clean to reveal smooth, soft lips.

The Lip Polish comes in a small round container. It retails for $5.99.

All Softlips products are free from preservatives, sulfates, parabens, mineral oil and gluten. It's a great beauty routine addition for those who wish to incorporate more "green".

Softlips PURE 100% Natural lip care products are available in the Naturals/Organic section at Target stores nationwide.

To learn more about these products and the entire wonderful Softlips line, go to

　www.softlips.com, www.facebook.com/softlips and www.twitter.com/ilovesoftlips.