Sony Mylo: The Next Social Networking Gadget

How Sony is Capitalizing on the Social Networking Trend

Sabah Karimi
As Generation Y continues to frolic to the vast array of social networking sites including MySpace.com, Friendster, and other social exchange networks, the options are no longer limited to the laptop or PC to connect with other members. Wireless gadgets are increasing in scope and features, with tech-savvy products primed for efficiency and functionality. Fresh on the market is the Sony Mylo, a slick and compact device that just may lure more people to jump on board to the world of online social networking.

Mylo stands for 'my life online' and is Sony's first wireless gadget emergence for handheld and small-gadget friendly users. The interface is attractive and appealing; a pop-out keyboard pad is cleverly appended to the large, digital color screen. Held in both hands, the slim and compact design looks a lot like a handheld game piece.

The core appeal of the Sony Mylo is the instant messaging component, with the ability to send and receive messages almost immediately upon turning the Mylo on. No more searching for a local computer, booting up a laptop, or even turning to the cellphone and PDA; the Sony Mylo will keep your fingers busy with a variety of user-friendly components.

Users of the Sony Mylo can exchange pictures, text messages, music, and check up on e-mails with a few quick steps; the device is a great outlet for Google Talk, and even Skype since it doesn't require ongoing maintenance fees for each type of service. Skype software is pre-installed on the device, and can easily boost a user's networking frequency. The embedded browser on the Sony Mylo allows for quick and easy web connectivity, making the device a functional resource for e-mail exchanges on the go.

45 hours of playback time and 1GB of storage offer enough space to create miniature music-libraries, in addition to chat and surf time. The Sony Mylo supports MP3 files, and downloads are smooth and consistent across almost all wireless networks; the Mylo is built for 802.11b wireless connections. Mobile gadgets are a hot item in the social networking arena, and Sony Mylo is just one of many up-and-comers. The wireless capabilities make it a promising choice for school, college, and university campuses where connectivity has prominence and offers easy wireless access.

Other wireless gadgets on the market today, specifically geared towards young generations who are catching the wave for social networking, include cellphones and PDAs. When Helio partnered with MySpace to create MySpace-exclusive programs for its mobile device, new user behaviors have begun to populate the market. Nokia has embraced the Flickr networks, to allow users to share and exchange pictures and comments easily. Juice Wireless, a company that offers mobile marketing and consumer products to a wide variety of industries, hopes to tap into many social networking sites and gadget-makers to harness the effectiveness of tracking friends, services, or other location-specific data through GPS technology. The Sony Mylo is tapping into a growing and attractive market, and may cater to the vital needs of many social networking sites.

Published by Sabah Karimi - Featured Contributor in Travel and Lifestyle

Sabah Karimi is a Featured Contributor in Travel and Lifestyle. She writes beauty, style, shopping, health, wellness, and personal finance content for various Y! channels. She is a full-time freelance digita...   View profile

2 Comments

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  • Eric Yu 5/15/2007

    Great article. I'm personally still deciding if I should buy a Mylo or not.

  • Dave 9/1/2006

    I think it misses the boat somewhat. Only Mpeg4 video, no other Mpeg standard, or WMV. Some users lament that it has no games like a PSP - I say if you want games get a PSP instead. Why not a camera in it? And why shouldn't it be able to stream audio and video from the Internet? Why 802.11b? Why not 802.11g? I expect it will enjoy modest success anyway.

    Basically if I got one, it would be mostly useful for playing MP3's, video files, and for easily snooping around looking for free internet access via Joe Sixpack's unsecured router (or plain-free places, like libraries, food courts, idealistic businesses, etc).

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