Speculating on the Economic Impact of Google Bike Maps

Google Bike Maps is a long awaited commodity by the Internet powerhouse that brought you Google Earth. Bike trails are now part of Google Maps' 'Biking Directions.' In addition to being handy, could the new function lead to the creation of green jobs?

Introducing Google Bike Maps

Biking directions on Google Maps make it possible to chart a custom trail through the inner cities and avoid dilapidated roads. Thus far, Google Maps' biking directions cover the United States and provide not only viable routes but also information on bike lanes, cycling-friendly route selection and even a nod to the fitness-challenged by letting users avoid cumbersome hills.

Putting it to the test is easy: simply plug in the starting and destination addresses. (When I plugged in the information for a local bike route it showed two possibilities: one along a busy road that is often bogged down by construction and an alternative back route through the neighborhoods.) In addition to providing a useful adjunct to Google Maps directions, could the bike maps actually contribute to the creation or strengthening of green jobs and ancillary professions?

Increased need for Exercise Physiologists?

A 2001 summary of the duties performed by an exercise physiologist shows that these professionals work with patients suffering from diabetes, cancer or heart disease. They help craft an exercise program that gradually strengthens the patient. The average 2001 annual salary for exercise physiologists falls between $20,000 and $45,000.

Education requirements include a bachelor's degree in exercise physiology or exercise science and a current CPR certification. Considering the growing number of obese Americans, the ease of using bicycles due to the Google Earth bike trails map could lead to an increase in riders who need help getting fit.

Increased or Decreased Need for Bicycle Program Coordinators?

Environmentally-minded municipalities already have bicycle programs. A good example is the Chicago Bicycle Program that currently employs 18 cycling enthusiasts. Their jobs encompass the implementation of localized bike plans that help riders discover how cycling can become a viable alternative to driving.

Google bike maps make their jobs easier but could lead to a decrease in staff, as the application is open to virtually anyone. That being said, a January, 2010 job posting for a Seattle bicycle program coordinator shows that there is a lot more to the positions than meets the eye. In this venue the professional coordinator works with developers, neighborhood organizations and the general public to create and enhance city cycling. For this professional, Google maps directions are a crucial tool of the trade.

Putting Bicycle Manufacturers Back Into Business?

The Bureau of Labor Statistics reported in September of 2009 that bike manufacturers are reporting record layoffs. In August of last year alone, 2,518 positions went away. There is a good possibility that Google Maps' biking directions entice more consumers to do more biking, thereby leading to a heightened demand for bikes and parts. Could this counteract the layoffs the industry experienced?

At first glance it appears odd to speculate about the creation of green jobs in the wake of the Google bike maps announcement. Considering the possible impacts of a consumer-friendly, easily accessible Google Earth bike trails option, one cannot help but wonder.

Sources
Google Maps. "Google Maps Biking Directions" (accessed March 10, 2010)
Google Maps Bike There. "Google Bike Directions Are Now Live!" (accessed March 10, 2010)
Occupational Outlook Quarterly, Summer 2001. "Exercise" (accessed March 10, 2010)
Chicago Bicycle Program (accessed March 10, 2010)
Commute Seattle. "Bicycle Program Coordinator" (accessed March 10, 2010)
Bureau of Labor Statistics. "Mass Layoffs (Monthly) News Release" (accessed March 10, 2010)