Star Wars Creators Issue Social Networking Cards

For over three decades, fans of the Star Wars saga have found the world created by George Lucas to be a comforting escape from the confines of our own. Now they can show their passion for Star Wars in a unique new way. According to a press release from Get Solo, LLC issued today on PR Newswire, Get Solo and Lucasfilm Ltd. have joined forces to create personalized Star Wars Social Networking Cards that fans can exchange.

Get Solo, a provider of innovative marketing media, announced the initiative today at Comic-Con International in San Diego; they will begin taking orders for the cards starting today at http://starwars.getsolo.com

"Millions of people of all ages have a deep bond with the characters and stories of Star Wars," Howard Roffman, President of Lucas Licensing, said in the release. "These new products are unique, because they capture that personal connection. Fans will find the social networking cards to be a fun way to express themselves when meeting other fans, because they can personalize them with their favorite Star Wars images, include interesting personal information, and even build a collection."

Star Wars Social Networking Cards provide a visually stunning, more personal alternative to traditional business cards for true fans who want their own customized "calling card". Cards can be tailored by selecting from 75 full-color images for the front, and can be personalized to include interesting facts and personal contact information. Fans can create cards for themselves, or as a gift for a friend or a family member. They can be exchanged at events, parties and school to make new friends and promote oneself, or even one's virtual self. For online networking, an electronic card is included for free with every order.

"The event season is hot right now, and we can see why fans will be very excited to get and hand out their cards," Mary Franklin, Lucasfilm Events Manager, said in the press release. "Hundreds of thousands of people attend events like Star Wars Celebration IV, Celebration Europe and Comic-Con International every year, because they love to meet other fans. Most keep in touch long after the show is over, and cards like these are a fun and convenient way to make those new friends."

The Internet has provided communications technologies that did not even exist when the first Star Wars film debuted in 1977. E-mail, blogs, instant messaging, MySpace, YouTube and other innovations have created new outlets for free speech and free expression. Get Solo feels that the new Social Networking Cards are a perfect way to take that phenomenon offline, and to promote favorite online links or share key information with others. And for fans who participate in reality games, cards can even be created for their characters or avatars.

"Online, there are many ways to promote, build and join a social network. However, people told us that when they meet, they want a more convenient way to drive people to their favorite web destinations, and to invite others to join their social networks," said Ashesh Shah, founder of Chairman of Get Solo. "The desire to bridge that gap is what drove us to create Star Wars Social Networking Cards. Fans are incredibly excited."

The cards are available in quantities of 100, 500 and 1,000. Prices start at $29.99, and cards can be ordered at http://starwars.getsolo.com.

Sources:

PR Newswire, "Lucasfilm Ltd. and Get Solo(TM) Introduce Star Wars(TM) Social Networking Cards"

URL: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/07-25-2007/0004632285&EDATE=WED+Jul+25+2007,+09:05+AM

Get Solo, LLC, URL: http://starwars.getsolo.com/StarWars