Starbucks VIA™ Ready Brew: On The Go Instant Coffee

Last February Starbucks revealed a new innovation of having instant coffee, called Via. Via was created to be of the same quality as an in-house brewed cup of coffee. When Starbucks decided to start surveying people on their opinions regarding the instant coffee, results were better than they could have expected. Everyone was overly pleased with the taste and the aroma matching the similarity as an original cup of Starbucks coffee.

The best part about this instant coffee is how accessible it easy. The packaging is sleek and slim, and each instant serving of coffee can really be placed anywhere from a shirt pocket to a small purse, that way folks traveling to office in the morning can grab it on the way out of the house, put it in their pocket and have an original tasting Starbucks coffee without the hassle of actually going to a Starbucks stores.

The instant coffee comes in two different flavors; Colombia and Italian roast which is sold at $2.95 a package. Each package contains three servings of instant coffee. Not only are people saving money by not driving to a Starbucks store every morning, but their only spending 98 cents per cup of coffee, which is a great deal.

There are some other coffee manufactures that have also come up with the instant coffee products for their companies. Nescafe coffee manufacturer also has similar looking instant coffee, for less the price and twice as many servings per package. However, Nescafe has not developed their customer base the same way Starbucks has in past years. With the economy though, some might opt for the more economical brand, but most will stick to what they like.

Green Mountain is also another coffee manufacturer that has had the great idea of individual servings of instant coffee. Many people do speak highly of this brand, price and taste. A lot of office also prefers the Green Mountain brand over all others due to the wholesale price for buying in bulk. You're really always getting a good deal when purchasing larger amounts of instant Green Mountain Coffee.

Folgers coffee, being one of the oldest brands on the market already has the customer base, and the those people who have been drinking instant Folgers coffee for many years, might not switch over after being such a long time customer. The price is right and that makes customers happy.

All and all, the people who have been Starbucks lovers since day one, will jump on the instant coffee bandwagon. However, those who have always been a green mountain or a Folgers coffee lover, probably won't be in a rush to pay more to get less quantity when they've been happy with what they already had.