Stop Futile Job Hunting and Create Your Own Business

For most, starting your own business is a dream that remains on the back burner forever. For those brave enough to try, they dabble in it for a while, than declare failure and go back to the 9 to 5 world. For those dreamers out there, starting a business might become a necessity as middle class career jobs are slipping away with the global economic tsunami.

Rather than listen to the corporate media and employment agencies who tell you how to get back into "job hunting mode", when the jobs may not even be there that you're hunting for, spend your time creating your own job. There's plenty of good information online and offline and resources out there to teach you how such as the Small Business Association and Entrepreneur.com. In addition, make note of the following three tips to reduce the risk that produces the fear that keeps so many people from not pursuing their dream of being their own boss.

These tips have worked personally for me with my e-commerce business after I decided to pursue making money on my own after becoming frustrated with the job market after graduating from college.

Tip #1 - Find High Converting products with high profit margins

Regardless of which home business you choose to pursue, to make a living you will want to make a profit margin of at least $25 a sale, so calculate your expenses so you can make at least that much extra.

Tip #2 - Pay Special attention to the conversion rates of your marketing material

As Bill Gates once told Steve Jobs shortly before he bypassed him as a business man, it didn't matter that Apple had higher quality products. He was right. No matter how good your business is, they will not come if you merely build it. You must proactively market your products diligently.

Track your advertisements, sales letters, promotional emails, affiliate marketing material, articles, etc regularly for results and learn from trial and error. If you are not a good writer or are adverse to it, hire someone to write sales copy for you from sites such as Helium.com, AssociatedContent.com, or Scriptlance.com.

Tip #3 - Utilize automation to access the most valuable asset of all - free time.

Since starting a home business is a way of life, not a job, you will want to automate as much as possible if want to have some time for recreation. Also, if you don't have the money to hire others to do your marketing or writing, you will need time to become a jack of many trades by learning new skills through reading or taking classes.

Using Autoresponders for your e-mail marketing, outsourcing redundant tasks such as shipping and accounting to companies such as Express Personal, and buying Private Label Rights articles are three ways to save you a ton of time and explode your income potential. Some businessmen, including the author of the famous book The Four Hour Work Week have made an entire living out of creatively outsourcing their work to $5 an hour overseas MBAs.

If you actually follow through with these tips as if there's no turning back, and you don't even think about giving up, and refuse to be bothered by your friends and family who will plead with you to be sensible and get an hourly paying job, you cannot fail.

The statistic that most small businesses fail is only true because the people who try only try once and decide to quit. Failure is only a word and you must accept failure as a necessary learning tool to know what doesn't work to find out what does work in order to ultimately succeed. Regardless of how well you plan, you cannot expect things to always go according to plan and you must perservere through the frustrations and setbacks. When you finally succeed, you will releasize that failure is what made you stronger and smarter, not success.