Streamit Launches at 'Influence 2011' in Anaheim, CA

Streamit is rolling out their official launch this weekend at the 2011 National Speakers Association Convention in Anaheim, CA. Founder & CEO Jeff Coffey is speaking about the dying breed of DVD sales and the advantages of selling content online. The company is offering a service that combines advanced technology for streaming content online with a turnkey eCommerce platform.

An Indie filmmaker can make a brilliant low budget film and market it on the web, but there is no way to profitably distribute on their own terms. Streamit's services are a way for filmmakers and video producers who can't get the distribution to reach an already established target audience. The technology is Adaptive Bit Rate Delivery, which allows streaming on any device, including mobile, without lots of annoying buffer delays.

The eCommerce feature allows a producer to set the purchase price or rental fee and there is no revenue sharing; they keep all the profit. Part of the eCommerce feature is an analytics platform that provides detailed information about how content is being viewed. It's a lot like Google analytics, but more specific and related to video. Streamit won't directly promote individual content on it's site, but a producer's profile can be fully integrated with social media.

Even though there's a hefty, but reasonable monthly fee and a small streaming cost per hour, a serious producer has a lot to gain from it. By launching at the National Speakers Association Convention, Streamit will appeal to organizations, speakers, educators and business who want their content available online, but not for free. Yet, the appeal for filmmakers will likely be equal as the site's cutting edge technology allows for a higher quality viewing experience; not like watching content on Youtube, Vimeo or other video hosting sites.

It could be a lucrative investment for a filmmaker who is touring film festivals, getting good audience buzz, but no distribution deals. Since all the rights are held by the filmmaker or video producer, Streamit could be an avenue to direct audience buzz towards. Film Festivals are packed with programming that gets talked about, but missed and audiences are always asking "where can I see the film?" Streamit's potential can extend to a plethora of media and it will be interesting to see how imaginative producers utilize it.