EXCELLENCE ORIENTED ORGANISATION

There are obvious differences between men and women, just as there are differences between some women and other women. Therefore, it would be fair to say that not all sports are for all women.

This article tries to trace the evolution of marketing concepts from primitive ideas to the modern idea. It introduces the most modern concept - the Holistic Marketing, in short.

While managerial skills are generally used for attaining core competence, there are also individuals parading as executives who make use of suchskills to enrich themselves.