Summer Travelers Are Heading to Reno Tahoe in Nevada to Celebrate the Grand Opening of Nikki Beach at Grand Sierra Resort and Casino

Reno, Nev. - Grand Sierra Resort is making waves with a star-studded weekend celebrating the opening of Nikki Beach at its resort on July 6, 7 and 8.

Nikki Beach raises the bar and kick starts summer with its grand opening weekend bash. With festivities beginning on Friday, July 6 and lasting until Sunday, July 8, Nikki Beach will keep the party going with exciting events and celebrity guests each night.

Friday, July 6: At 6:30 p.m., DJ Vice shows off his world famous talent on the turntables, spinning the hottest beats while actress Shannon Elizabeth hosts the opening night of music, cocktails and dancing in the sexy new venue from 10 p.m. to 1 a.m.

Saturday, July 7: L.A. Guns rules the stage with a live performance. The straight-up dirty rock and roll band was put together by Tracii Guns in 1982 and its original members went on to form Guns N' Roses. Axl Rose, Phil Lewis and Jizzy Pearl were once all members of L.A. Guns, and the band continues today with members Paul Black, Jeremy Guns, Chad Stewart and Tracii Guns. L.A. Guns rocks the house 11 p.m. to midnight.

Sunday, July 8: Kendra Wilkinson from The Girls Next Door is ready to give mouth to mouth,
if necessary, as she kicks off the celebrity lifeguard series for Amazing Sundays at Nikki
Beach. Kendra takes the chair from 2 p.m. to 5 p.m.

For reservations on bottle service, call 925.890.2803 or for more information call 775.789.5369 or visit Nikkibeach.com.

About Grand Sierra Resort:
Grand Sierra Resort and Casino is located in the heart of Reno/Tahoe - America's Adventure Place. GSR is Northern Nevada's most complete resort destination with nearly 2000 guest rooms and suites. The property offers a wide variety of accommodations for the every day business traveler to the complete family vacation with amenities that include 200,000 square feet of meeting and convention space, branded retail shopping, headliner entertainment, a cinema, a 50-lane championship bowling center, outdoor thrill rides, aqua golf driving range, the largest casino north of Las Vegas with 24 hours of heart-pounding action plus so much more. GSR is a proud member of Summit Hotels and Resorts, a prestigious brand of Preferred Hotel Group. For more information, please visit grandsierraresort.com or to make reservations call 1-800-648-5080.

Nikki Beach
Over the past decade, the Nikki Beach brand has expanded from the flagship South Beach hot spot to locations in St. Tropez, Marbella, Marrakech, New York City, Cabo San Lucas, Puerto Vallarta and Sardinia. Catering to the ultra-VIP and jet-set crowd, the Nikki Beach brand has become synonymous with world-class entertainment in the world's sexiest locations, including hosting special events at the Cannes Film Festival and Venice Film Festival. Nikki Beach also includes a series of additional lifestyle and multi-media divisions, including Nikki News, Nikki Clothing, Nikki Music, Nikki Furniture, Nikki VIP and Nikki Style magazine. Recently, Nikki Beach announced that it is expanding into the luxury hotel and resort industry with the development of eight new hotels and beachfront resorts across five countries. For more information visit NikkiNews.com

For More Information:
Veronika Guryleva,
Press@nikkinews.com
1-305-767-1472