Super Bowl Ad: Bud Light's "What Would Carlos Do?"

If I ever reached a point in my intellectual development where the best source I could look to for guidance was Carlos Mencia, I'm sure not that I could live with myself. In fact, I'm sure that I couldn't. I would sooner look to the guy who invented the pet rock because, I don't care what you say, that man is an original thinker.
Similarly, if my priorities ever deteriorated so much that the highlight of my night was drinking Bud Light, I'm afraid to think what the rest of my life would be like. Doubtlessly, it would consist of days filled with mopping and the smell of feces.

Unfortunately, that is exactly the plight of the character in Bud Light's commercial "What Would Carlos Do?" This man is faced with the fact that his night of tasteless beer and equally bland conversation may be ruined by a "girls' night" being held in his apartment. He then channels Carlos Mencia who reacts predictably and insults everyone in room and stands proud of himself like a child who just uttered his first curse and hasn't yet learned the difference between positive and negative attention.

I'm not sure which is more frustrating here, the fact that Carlos Mencia, who I honestly believe is a very intelligent and very well-spoken man, has allowed his voice to deteriorate so much that his so-called "message" is, for the most part, unintelligible yelling or the fact that the Anheuser-Busch corporation would have us believe that Bud Light is "Always worth it." It's not. I promise. Especially in this case.

That man is easily in for days, if not weeks, of bickering thanks to allowing Mencia to guide his thinking even for those few seconds and it will doubtlessly take more then a few Bud Lights to get him through that. If Mencia really wanted to operate as per his idiom, this would have been a commercial for Tequila, which most definitely would have gotten that man through any and all up-coming arguments.

I do realize that all of the criticisms that I have presented here were really more against Carlos Mencia himself than the actual advertisement but, in this case, he is the advertisement. He is the voice that Bud Light has chosen to speak for them and it also happens to be a voice that I'm sick of hearing.

http://www.ifilm.com/video/2819704/collection/18373/minisite/superbowl