Super Bowl Sex: The Favored Halftime Show?

Scoring Sex Ranks Up There with Scoring a Touchdown

Marie Anne St. Jean
Sex sells - two little words that no doubt appear in bold on the first page of Advertising Basics 101. As millions of dollars will be spent on advertising and local trade in Miami on Super Bowl Sunday, it's expected that sex will be a big part of the day.

What happened to a good game of football being the highlight of the Super Bowl?

Although many women enjoy the sport, football is still considered a man's game. Advertisers pay little heed to what may be offensive to many and instead cater to the testosterone-driven with money in the pockets of the pants around their ankles. While the Justin Timberlake-Janet Jackson incident at halftime during Super Bowl XXXVII in Houston offended a lot of us, how many men were among that number?

I'm sure my television screen will be wrought with graphics and sexual innuendoes during commercial breaks today, and as many shots of the scantily clad cheerleaders as there are of major plays in the game. Those fortunate enough to be in Miami to watch the game live will experience it first hand this weekend as the host city of Super Bowl XLIV is overrun with prostitutes ready to capitalize on the influx of tourists. CNN.com reports that there will be a major increase in sex sold in Miami in the few days surrounding the Super Bowl. Pimps are bringing in prostitutes from as far away as New York and Texas, many of them underage. With the massive increase in population on Super Bowl weekend, it becomes a matter of supply and demand - the mantra of marketing gurus everywhere.

Sex in advertising is hardly restricted to Super Bowl Sunday. M&Ms in stilettos sell candy with a wink. Women in showers moan suggestively, touting the latest shampoo. We're flooded with ads about erectile dysfunction, sexual enhancement drugs, and creams and lotions that make a partner seem an unnecessary afterthought. Even toilet paper commercials have resorted to potty-talk as Charmin prances cute little bear-butts across our screens with proof of their lack of hygiene skills waving like the flag of a white-tailed deer.

Sex belongs in the privacy of one's own home, not aired during prime-time television viewing periods where families are gathered. Where will it end?

It won't, unless we demand it by keeping our money in our pockets and hitting them where it counts. Sex sells, and as long as we're buying it, it will continue.

Let's put it back behind closed doors and watch some football.

Sources:
Personal Opinion
www.cnn.com

Published by Marie Anne St. Jean - Featured Contributor in Lifestyle

A Top 1000 Content Producer for the last three years, Marie Anne is a retired U.S. Marine whose weapons of choice are now crochet hook and pen. When not writing for Yahoo! sites such as YCN! Voices, Sh...   View profile

27 Comments

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  • Christopher Mathew Burt 6/20/2010

    I definitely agree. This is one reason why I don't watch too much television anymore. Commercials try to tell me that I will not be hot enough, daring enough, strong enough, or manly enough if I do not buy certain products. By showing an attractive, barely dressed woman, I am shown something I can only have with their product. But I believe that I am fully capable of meeting whatever type of woman I desire on my own.

  • alvey 3/14/2010

    watching the kids grow up in this present environment really makes me think that they cannot possibly grow up to be healthy adults. As sexually healthy as I am, am still offended by the constant bombardment, even in prime-time programming. It's not right.

  • Lisa Mason 2/23/2010

    Sadly, this is true for almost all TV today. I totally agree with you that it's tipped beyond the point of *gone too far*. This is my fave quote from this piece: "Sex sells, and as long as we're buying it, it will continue."

  • Devrie Paradowski 2/19/2010

    This title definately got my attention. I was thinking, "Wow, every guys dream?" Have you listened to the radio lately, too? It's a little scary to go channel surfing these days. I definately agree that the intimacy and scanctity of sex could benefit from a little more discretion.

  • Magena Fawn 2/18/2010

    I took Super Bowl sex to a whole 'nother level. My son was conceived on Super Bowl Sunday in 1993. Dallas Cowboys won and so did I! :)

  • Tracie Walker 2/17/2010

    Excellent article. The part about Charmin and the cute little bear butts was very well written.

  • Jeff Rogers 2/16/2010

    You sure know how to title an article!

  • Snidely Whiplash 2/15/2010

    What? And take a chance on missing a wardrobe malfunction? Besides, I think my woofie would not be pleased if I was too distracted by all the cool commercials to concentrate on other halftime activities.

  • Bethany Marsh 2/10/2010

    I wholeheartedly agree!! Very nicely written, excellent article.

  • Faye Fairley 2/9/2010

    Very good article!! It seems that sex rules our world now. You gotta wonder how long God will permit this. thanks for sharing

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