Tata Motors' Success Mantra

Tata Motors is India's largest company in the commercial vehicle sector. The company is the world's fourth largest truck manufacturer and second largest bus manufacturer in the world. In India, Tata Motors is the leader in every commercial vehicle segment and it is the third largest passenger car maker.

Tata Motors is able to produce more than 4 million different types of vehicles such as cars, trucks, commercial vehicles, SUVs and many more since the company began in 1945.

The marketing strategy of Tata Motors is one of the most successful marketing strategies used by a car maker in the car industry. The car company lays emphasis on the Product Branding and Advertising. Advertising is the common way to make public aware of the new product. Besides, advertising also help to create a brand image. Over the years, Tata Motors have been successful in their own might in creating a brand image for itself.

Tata Motors also stresses on the packaging, innovations and quality control of a product. Tata Motors is being able to provide many innovative features to lure customers. E.g., the Tata Safari 4X4 Dicor with its "Reverse Guide System", where a weather-proof camera is fixed to the rear end of the car to help the driver while reversing the car.

The pricing policy of Tata Motors is always appreciated by the public. The price of a car can be determined by factors such as market condition, cost incurred to build a car, profit by company and dealer profit. Tata Motors makes use of strategies such as discount and special promotions every now and then. This attracts car lovers to opt for a Tata car. Tata Motors gives discounts based the company's profit or from dealer's profit at a certain range.

Tata Motors has felt its presence across India and abroad with its showrooms. This is another marketing strategy of Tata Motors that boosts sales of vehicles.

The car company has established many servicing centres as well which stands as a back bone for the company to connect with the people. Tata Motors easy access to the general public has made the brand grow in size and stature. Tata, due to its presence in the commercial as well as the passenger vehicle segment, know the pulse of the people unlike many other car makers.Tata which is a huge conglomerate has branched its business into various segments like finance, banking, public sectors domains and other major fields apart from automobiles which has made Tata a household name in India and abroad.