Ten Words That Will Encourage Customers to Buy Your Product

Let's face it, in today's market words sell! No matter how flashy your advertisement is if you don't have the right words to encourage your customers to buy your product then you will never make a sale. I have compiled a list of ten words that will help encourage your customers to buy your product. This list is geared more towards people in the internet marketing profession but these words can also be used in advertisements for any type of product that you may be selling.

1. Discount or Sale

People are always looking for a bargain so why not give them one? You can run a discount or sale for just about any reason. The most notable internet marketing promotion is the "early bird special" discount where the product is only available at the special listed price for so many hours after the product launches. You can also use percentage offers, rebates, and one time only sales.

2. Easy or Simple

People don't like things that are complicated. Making the ordering process as easy and as simple as possible will almost guarantee you many customers. People also want easy instructions on how to use your product. Concise and precise instructions are in high demand even with complicated products. Another area that needs to be easy and simple is payment terms. If your product is a high dollar item consider giving your customers and easy payment plan where they can pay for it over time.

3. Fast

People value their time more than money. When they order something they want it fast. If your product is designed to remedy a need then people will also want fast results. Products that claim "fast results" are sold more frequently than those that advertise "results over time". Just as the ordering process must be easy and simple it must also be fast. Make your ordering process convenient, quick, and fast.

4. Free

People want things that are free! Offering free incentives with your product will bring you more customers. Free accessories, free books, and free services are just a sample of the types of things you can give away for free to your customers when the purchase your product.

5. Guaranteed

Products that are sold "as is" never get sold. It's important that you offer your customers a guarantee with any product that you sell. People want to know that there hard earned money is protected in case they don't like your product because it's hard to use or not what they expected.

6. Important

People stop and take notice of information and products that could potentially change their lives. Making your product seem important will help people make a faster decision about whether or not your product is something they want.

7. Limited

People want things that have the possibility of becoming more valuable in the future. Things that are exclusive and rare are considered to be more valuable. Listing your offer or your product as limited will encourage more people to purchase.

8. New

People are tired of the same old stuff. They want things that are new and fresh and give them something different that they have never had before. Creating new ideas and concepts will almost certainly ensure the success of your product.

9. Testimonial

People want specific first hand accounts from others who have personally purchased and used your product. These testimonials should be to the point and reputable. If no one has ever used your product before then your customers may feel hesitant to purchase.

10. You or Your

People want to know that you are talking specifically to you. Advertisements with general comments that are directed at the masses are usually felt as non personal. Get personal with your advertisements so that people know you are talking to them and have your best interests in mind.

I hope that these ten words have given you a good blueprint for success with your advertisements. This is not a complete guide to effective advertising and should only be used as a premise for learning how to effectively relate to your customers.