While Franco and Hathaway are two likable actors, even together they couldn't amount to one worthwhile host. The duo lacked chemistry, Franco looked vacant and disengaged, and their performance only got worse and more tired as the event drudged along. Franco and Hathaway were ostensibly hired as a gimmick to attract a younger audience, but that failed predictably -- the 2011 Oscar ratings fell by almost 10%. I can understand why. The techno-savvy 18 - 25 age bracket is just going to watch the highlights on YouTube or wait for someone to post the most entertaining clips on a blog or in a Facebook feed. Academy Award bigwigs majorly underestimate this coveted demographic: the only way they'll ever attract that advertiser-friendly age bracket is by serving them something other than dreck, which, so far, is an idea they've refused to entertain.
The three best moments of the night had nothing to do with the awkward hosts. Kirk Douglas' appearance as an award announcer was both compelling and heartwarming. The thrice nominated actor (he was awarded an honorary Oscar in 1996), nonagenarian and stroke survivor deserved the standing ovation he received, although Justin Timberlake thoughtlessly belitted that moment later in the evening when he (albeit gently) poked fun at Douglas' stroke-affected, somewhat rambling announcement. The second best moment of the 2011 Oscars: a visibly pregnant, totally adorable Natalie Portman accepting her well-deserved Best Actress Oscar for "Black Swan." Portman is at the height of her career, and is clearly thrilled about it. The Harvard educated, refreshingly lucid actress beamed as she accepted her statue, although she, like other award recipients, seemed a bit lost in the ultra-minimal, black hole of a stage. Christian Bale offered up the night's only other watchable moment when he emotionally thanked his wife during his Best Supporting Actor acceptance speech for "The Fighter."
The three worst moments of the night, though, also weren't the bland hosts' faults. While some people liked the auto-tuned movie montage, I didn't find it funny; it was one of a series of failed attempts at "youth culture" that instead insulted the demographic (the joke might have been relevant in, like, 2007). During a similar assault on the ears, I actually had to look away during Gwyneth Paltrow's "True Grit" related singing performance. Paltrow is so painfully un-self aware. But the biggest disappointment of the evening was "The King's Speech" taking home all the most important awards, including Best Original Screenplay (David Seidler), Best Director (Tom Hooper), Best Actor (Colin Firth) and the highest award, Best Picture. Yes, "The King's Speech" was a good film. But it was also overrated and played it too safe in an obvious bid for Oscar attention (it worked!). The movie's most glaring flaw, aside from a few historical inaccuracies, was the bizarre attempt to give it a happy ending. Who cares if the king kicked his stutter? The movie has a real historical context that it blithely ignored. "Black Swan" used color, symbolism, obvious archetypes and horror movie-esque camera work to tell three or four stories simultaneously, resulting in a nuanced, meaning-rich film that demanded viewers use critical thinking and decoding skills. "Black Swan" deserved every award "The King's Speech" received.
BBC News: "Oscar Ratings Drop by 10% in US"
http://www.bbc.co.uk/news/entertainment-arts-12605869
The Contributor has no connection to nor was paid by the brand or product described in this content.
Published by Katherine Howarder
First published in the magazine "Xeriscapes" in 1999, I've since seen publication of more than 1000 of my web articles. My thoroughly researched articles regularly appear in the top 10 search results in Yaho... View profile
- The 83rd Annual Academy Awards - the Winners Revealed and Who Dropped the F-bomb?The 83rd Annual Academy Awards was a night of beauty and surprises!
83rd Annual Academy Awards ResultsThese are the results of the 83rd annual Academy Awards.
Results of the 83rd Annual Academy AwardsWith another year's ceremony having come and gone, the 2011 Academy Awards announced the big winners during a glitzy ceremony at the Kodak Theatre in Los Angeles on Sunday night...
In the Dark Moments of the Nightwhen
the darkest thoughts
are running through your mind
when
walls keep falling- Oscar Nominations Announced for the 83rd Annual Academy AwardsThe Oscar nominations for the 83rd Annual Academy Awards are out--did your favorite film, actor, or actress make the cut?
- Complete 2011 Oscar Winners List and Highlights of the 83rd Academy Awards
- Anna Hathaway and James Franco Confirmed to Host the 83rd Annual Academy Awards
- 83rd Annual Academy Awards is Hit and Miss with James Franco and Anne Hathaway Hos...
- 2011 Oscar Awards: The Highlights and the Complete List of Winners
- 2011 Oscars -- Predictions and Odds and Upsets
- The Top Ten Moments of "Heroes" Season One
- Ten Funniest Moments of the 2007 Oscars
- memorable 2011 Oscar moments
- why the Oscars lose viewers
- Academy Awards highlights




5 Comments
Post a Comment@grim: If that was a bit, it failed to successfully translate. If no one else is in on the joke, you're doing a pretty terrible job as an entertainer. Too bad, too. I really, really like James Franco's work usually, and he seems like a smart guy, too. But this one was a swing and a miss for him.
@ William Fulks
It's part of a continuing trend within the Academy community. For years now they've been rewarding mediocrity and avoiding overly commercially successful films, even those with significant merits. Maybe they think they can find a path to relevancy by favoring only lower grossing critically acclaimed films, but then they always just miss the mark on that one, too. Like when they chose the melodramatic and tiresome "Crash" over the phenomenon that was "Brokeback Mountain."
I think Franco's vacant demeanor was just part of drawn out bit. It seemed he was proud of it when, at times, he would break character and crack a smile.
Sorry, I wasn't logged in for my comment.
One problem with this year's Oscars is that some of the movies getting the most praise weren't seen by that many people. The King's Speech and The Fighter did make money, but they weren't huge like Braveheart or Saving Private Ryan. Movies like 127 Hours and The Kids Are All Right were in and out of theaters in weeks, and True Grit was a remake which automatically discounts its awardability, in my opinion. The people behind the Oscars this year chose hosts to appeal to a younger demographic when most of the movies nominated were made for another demographic.