The '70s: What the Hell Were We Thinking?

Frank Mucci
Every time my kids look at old family photographs taken back in the '70s, they snicker, and then with inquisitive smiles ask, "Dad, what the hell were you people thinking? You look like a bunch of clowns!" I always give my usual, thoughtful response-an answer that will surely enlighten my offspring: "Oh why don't you just shut the hell up!" But of course I know exactly what my kids mean because it is highly unlikely that any decade in American history ever produced more objectionable clothes, hairstyles, music, or home decorating than the 1970s.

The true answer to the "what were you thinking" question probably has something to do with the fact that we Baby-boomers inhaled, injected, and ingested so many illegal pharmaceuticals in the '60s that the style choices we made in the '70s all seemed like good ideas at the time. The clown clothes and Mike Brady hairstyles actually looked good to us!

Even older folks were getting caught up in the look of the 70s. Seniors were now wearing leisure suits, those ridiculous polyester abominations that dominate family pictures of the era. Even I drew the line at leisure suits. "You'll never get me into one of those! They are the silliest looking things I've ever seen," I protested to my wife as I adjusted my bib-sized pink, polka dot tie that looked so bitchin' with my red, blue, yellow and green flowered silk shirt, bell bottom jeans, and platform shoes.

And the craziness carried over into our music. Only excessive drug use could explain the popularity of disco music. One of the most popular films of the decade was Saturday Night Fever, an atrocious pile of crap filled with the irritating high-pitched howls of the Bee Gees ("Ha, ha, ha, ha, stayin' alive, stayin' alive!") and John Travolta prancing about in a white suit that today would be considered too gay to wear to the GLAAD Awards.

The disco craze was inexplicable. Here was an entire generation raised on The Beatles, Crosby, Stills, Nash and Young, and Led Zeppelin dancing to Disco Duck and other brainless ditties in a manner that would otherwise embarrass reasonable, thinking human beings. Obviously our brain cells had become impaired to the point where our abilities to reason and think had gone bye-bye.

Unfortunate fashion and style decisions weren't limited to clothes. Wildly designed and colored wallpaper was liable to appear on any wall (or ceiling!) in your house. Kitchen countertops came in bright colors like that atrocious orange poor Alice had to look at every day while preparing meals for the obnoxious Brady kids. Dealing with those numbskulls should have been punishment enough for whatever crime it was that got her sentenced to Brady servitude.

And speaking of kitchens, at some point, legislation had apparently passed during the '70s that limited appliances to just two colors. Every kitchen in America was required to have a refrigerator and a range in the wretched colors of either avocado green or harvest gold.

Despite the fact thirty-plus years have passed, some relics from the '70s have somehow survived and continue to haunt our sensibilities. Hanging on the walls in the laundry room of our house are some of the most hideous cabinets ever produced by man. Our assumption is that these offensive wooden boxes had once hung in our kitchen and were mercifully replaced by the merely ugly cabinets that were there when we moved in. We replaced the kitchen cabinets, but have not yet removed the repulsive souvenirs of the decade from hell that hang above the washer and dryer in the laundry room. Who the hell would ever buy these vomit-inducing pieces of crap? It is hard to imagine anyone thinking, "Gee honey, these will look great in our kitchen!" The only place they might possibly look good is in a bonfire.

Not that everything from the '70s was bad. There was one contribution from the fashion world that, for males like me, nearly made up for all the other crap produced that decade. Hot Pants! I still recall my first look at this wonderful invention. I was a typical horny high school boy when, on that particular day, the eyes of every boy in school melted at the sight of one of our finest looking classmates-Heather was her name-tantalizingly strolling down the halls wearing the most extraordinary pair of legs any of us had ever seen (a vision that forever will be etched in my mind) and giving me what I immediately deemed finally a good reason to attend school. I'm sure she was wearing clothes, but to my underdeveloped little mind-thanks to the hot pants-Heather was completely naked and I was unable to breathe for several minutes. I have no idea whatever became of Heather, but I will always be grateful to her, because on that day my brain officially lost its virginity.

Yes, the decade of the '70s is very much a mystery. What the hell were we thinking?

I'll try to explain it to you as soon as I'm done smoking this joint.

Published by Frank Mucci

A Pulitzer Prize-winning author and People magazine's Sexiest Man Alive for 2010, Frank likes to make up crap about himself. He will be honored later this year with the Nobel Prize for Literature.  View profile

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  • That70sMan9/23/2010

    I just purchased a beautiful lime green leisure suit at a local thrift store for $7.50 in New York, The Bronx. can you dig that?! Hey, a lesson to learn is this: just look at pictures back then and compare them to today. People looked happier and they had fun. Today, people looked overly worried and depressed. Could it be that we realize that today presents no future or fun? Even though people talk about progress and wealth (although that is a copout to the real problem: gentrification and corporate communism), can't we just relax, dress up in polyester, put on a pair of plats, and go out and dance our porblems away? Better yet, enjoy; we only live once. Follow me and I wil lead all of you poor souls into the light...and let's light up a Salem America! It's SPRINGTIME!!

  • That70sMan9/23/2010

    I really get pissed when I find people who criticize the 70s for being tacky. What the HELL is wrong with you people? Don't you realize that not only were we creative, but we dressed WAAAY better than your modern-day average male causalty, a SLOB! Do you think we look all right today? Then you need to get your eyes and brains checked! There wasn't and isn't a better decade for men's clothing than the 70s! I am living proof of a man who doesn't care what anyone says. Polyester suits and bellbottoms, including platform shoes are the essence of my wardrobe, whether it is going to work, on a night out, or churhc on Sundays, even parties, I AM That70sMan and ready to groove on into your local town soon. Peace out!

  • Allene Newberg Bilodeau2/28/2009

    There are a lot of good times I vaguely recall from the early 70's, dude! Then I got pg & married & pg again & lived in places w/ avocado green appliances & a wooden knife & fork on the wall. But I really crack up over the pics of my 2 older boys on their way to school in those plaid bell-bottom high-water pants & their hair in bowl cuts, looking as spiffy as any kid could back then! BTW, did you know they now teach CPR to the tune of "Stayin' Alive"? Apparently, it has the correct number of beats if you do a compression w/ each of the "Ah, ah, ah, ah.." beats in the chorus & maintain that rhythm. See, the 70's music could help save your life some day! So let's cut the Bee Gees some slack, Frank! ;-)

  • Sheryl Young2/9/2009

    Ahh, yes - I remember them well...and wish I didn't. Did you know avocado green and rust are making a comeback in furniture? Ugh. I'd sure love to see you with an afro.

  • theBarefoot2/8/2009

    And the obligatory giant wooden fork & spoon wall ornaments must not slip into obscurity.

  • Maria Roth2/8/2009

    Frank, the walls in my basement look exactly like your lovely laundry room cabinets. *sigh* The good thing about the 70s is, some really awesome people were born in that decade. 1977, baby!--the year of STAR WARS and the year Maria Roth came into existence. The world has never been the same since...

  • Lindsay Woodland2/8/2009

    Love it! I had an avocado green range and fridge in my first apartment - in the late 90s. The 70s live on!

  • Jennifer Wagner2/8/2009

    ah yes. Avocado green & harvest yellow. Those colors will always stand for the 70's. Very fun read!

  • jpsixbear2/8/2009

    funny piece, Frank, nice work!

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