The Beauty of a PR Blog Strategy

Many reporters today have blogs and a good way to become close to a reporter is read their blog, comment and join ongoing discussions. The reporters read these comments and become familiar with it's participants, so be social and use this as a foot in the door with traditional media as a means of spreading the word about your blog.

The way to accomplish this is to start reading everything the reporter has written so you know their style and how they accomplish their work. Read the comments and how they respond to good and bad post. Is their blog commented on frequently or is it dead do to infrequent or low quality post? If it is don't bother to continue, unless your participation could revive or rescue it from the depths of mediocre writing.

If you think its worth the work, start commenting about the current subject. Express your opinion based on facts (hopefully from what the reporter has written) and how it affects your personal or business life. Give the reporter credit when it is warranted, but refrain from empty comments and obvious opinions meant to obtain favors in return. Be intelligent and interesting, always engaging and obviously in tune with the subject at hand.

After you have found a place in this community you can start posing questions and suggesting future articles.Offering your expertise on the subject at hand is also a good tactic, but only once you have established yourself among the regulars on the blog. It's hard to explain, but you will know when the time is right for you to make this move.

If there is more then one reporter that writes about your blog subject you can actually start commenting using the other reporter's blog to start a network of links that could include your blog. This is a great strategy to help the search engines raise the relevance of your blog, which in turn pushes it up the rankings and increases organic traffic to your blog. You and the reporters will get some additional exposure. This happens because the search engines spiders follow links to other blogs and if they are relevant blogs, which newspaper blogs generally are, then you get some major link juice.

Also ask the reporters about guest blogging on their blogs. Typically they say no, but if you offer total editorial control they might just say yes. It would be a giant coup to be able to pull that off. Also ask if they would like to write a guest post on your blog, which would help them and you to get more traffic. If the reporters are well liked it will build more credibility and relevance for your blog.

So no matter if you are looking for media exposure or organic search engine traffic you can find it all using a PR Blog Strategy.

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