The Ben Franklin Effect
This is the psychological finding that says that, when we do a person a favor, we tend to like them more as a result. This is because we want to rationalize our actions by saying we did them a favor because we liked them.
It is called the Ben Franklin Effect because Franklin observed this paradox for himself when he wanted to befriend a powerful statesman. He sent a letter asking if he could borrow a book from the man's great library. The statesman agreed, and sometime later Franklin returned the book with a letter saying how grateful he was. This impressed the statesman so much that he befriended Franklin, and they became the best of friends until the statesman's death.
So, according to the finding, if you want to get someone to like you, it could be as simple as asking that person for a favor.
Proximity
It sounds simple, but experts say that Proximity is important because we tend to like people who are closer to us rather that people who are farther away. So, if you like someone, arrange it so that you are around them as much as possible without being annoying. Psychology says that the more they see you the more they will like you.
So, the next time you meet someone you are interested in, whether romantic or platonic, why not try these proven psychology techniques to win them over? Who knows? You may be thanking Ben Franklin for your next meaningful relationship.
Published by Emily Jones
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