According to Alan Hickock restaurant marketing consultant, "The competitive landscape in the restaurant industry is very intense and the people who feel the pressure the most are the independent operators, chain operators eat independents, that's one of the laws of the jungle here - but we see a little bit of a back lash right now from consumers, in the way they react to a chain restaurant, they are looking for things that may be chains, but don't look or feel "chained".
And one such place that I found that is part of a group of restaurants popping up in neighborhoods around the country is called Buca di Beppo. Buca di Beppo is an Italian restaurant that borrows on some old world traditions and where the emphasis is on big portions, family fun, and employee involvement. Vittorio Renda, executive Chef, with Buca di Beppo says, "This is family style, like when you go eat at home from your family or friends everything they put in the middle of the table, it's not individual plates, here they put meatballs in the middle of the table just like your mamma, cause it's a big food, and then you share everything, its the interaction, I give to you one meatball, you pour me a glass of the Chianti wine, so we talk, we laugh we drink, the interaction is what makes a the fun. And it really does, at a recent visit my wife and I at a table with six strangers who definitely felt like famiglia by the end of the night. I can assure you, you will have a blast at Buca's, come hungry and make sure that you have a designated driver, because that Chianti is free flowing. Their atmosphere is definitely a bit kitschy, but that all goes with the fun and delight of this very special and unique Italian restaurant. There is even a special table that requires advanced reservations, where you can dine right in the kitchen and see how all these great Italian food dishes and huge portions are prepared. All guests to be seated are walked through the kitchen, its all part of that home cooking experience. As I walked through I could almost feel my knuckles begin to tingle with the memory of being rapped with a wood spoon as I tried to sneak a taste of my mothers simmering sauces.
As Vittorio puts it "its not like I create this food in a board room, its not that I create this food in a you know out of a little book dictionary that I look for a recipe like that, this is all comes from my heart, this is all come from generation, from my father from a my grandma…"
For many people in this fast paced world, the smells of grandma's kitchen and the family dinner table as a place of food, conversation and fun, are becoming distant memories. For me an Italian restaurant like this one that can re-capture some of the experiences and tastes of yesterday may prove to be one of the most popular eateries of tomorrow.
Salut!
Published by Steven Goodman
Steven Goodman is an award winning television and video producer with over 20 years of broadcast and commercial production experience. Mr. Goodman has created programs that have appeared on several national... View profile
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1 Comments
Post a CommentIt is important to note that although the atmosphere is close to authentic family, the food is not. The food is shipped to them frozen and reheated on the premesis. Next time you take a tour through the kitchen, watch the "chef" and you will see. Growing up with an Italian family in Chicago (having relocated to South Florida as well), I cannot bring myself to sacrifice taste and authenticity for the charm of a chain restaurant. I would rather visit one of the family style restaurants in the area for real food than a couple of old photos on the wall.