The New Book Tour, Virtual Tours and How to Organize One

Casey Quinn
Along with the rise of self publishing books came a need to market books that lacked shelf space in stores. Without the capital behind them like large publishing companies many self publishers look for new and creative ways to get attention for their books. This is where the idea of virtual tours was created.

Much like a book tour where an author goes city to city, reads a little from the book, chats with those fans that came out and perhaps signs copies of the book, virtual book tours do the same, except, online.

There are many ways to organize your own book tour online. The first thing is to create a list of websites that are in the same genre as your own book. The websites can range from forums, blogs or static websites. It can include ezines or social sites. The goal is to identify 30 places that posts content similar to your own book.

Once you have created your list begin cold emailing the people asking them if they would be interested in having their website be apart of your virtual book tour. The actual tour can consist of a range of things including:

Book Reviews: You send a copy of your book to the host of the website. They review it on you're their site and post it on a set day. You might make yourself available for a period of time during that day to answer questions any reader might have.

Author Interview: This is a general Q&A with you that either you provide the questions and answers or the host of the website will give you a questionnaire to fill out and send back. You would generally provide a blurb about your book, the cover art and some samples of it.

Live chat sessions: In this case you set the time and day you will be on a real time chat session. This can be on a forum or chat room and people will ask you questions as you go about your book, your writing, and pretty much anything in general.

You want to be sure to schedule out your stops so that you can try to get one each day following the release of your book to help maximize exposure. It will take up some of your time but after working on your book for as long as you did, what is one more month, right?

Published by Casey Quinn

Casey Quinn writes prose and poetry in addition to running a freelance writing company. He has had over 500 pieces of nonfiction published and his first poetry collection "Snapshots of Life" was released in...  View profile

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  • Jeffrey Lewis9/14/2010

    thnx! i am workin on gettin my book published. itis has great potential but, Ive heard d horror stories about first-time authors, even if they do get published, they still have to market themselves. so i been llokin 4 help in articles all over online and yours has really helped!!!! God Bless You.

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