The Canon EOS Digital Rebel Xti: The Consumers Choice

In the race to gain market share and profits from the virtual explosion in the digital camera arena, it seems that the Canon EOS Digital Rebel XTi offers the features at a price that consumers want. From the manufacturing and marketing viewpoint Canon seens to intuitively know how to put the exact features together at a reasonable price.

The Canon EOS Digital Rebel XTi offers a combination of style, logical user interface and real value in a digital camera for under a $1,000 price tag. With the new design of the 10.1 MP Canon CMOS sensor and other impressive features, Canon displays a level of customer insight that other digital camera manufacturers either choose to ignore or they are unable to produce.

With a 2.5-inch LCD monitor and the Canon exclusive EOS Integrated Cleaning System, owners of the Camera do not have to worry about dust. There is a Self Cleaning Sensor all encased in a small tactile lightweight case. The Digital Rebel XTi is a testament to the superior customer involvement that Canon uses to create consumer electronic products that fulfill a need. The best example of their insight is the introduction of the superior digital SLRs that customers purchased by the truckload and are still buying.

Canon competes in the digital camera market with Hewlett-Packard, Kodak, Olympus and Sony. But According to the research company, IDC, Canon gained its number one spot by offering a high end set of features in The Canon EOS Digital Rebel Xti. Canon determined the price point and the features that would appeal to their target buyers. They hit a homerun on this one"

Canon turned the digital SLRs into a product that any digital camera lover could afford and use. The Canon EOS Digital Rebel Xti. Is priced under $1,000 by has the features of much more expensive digital cameras.

Canon's aggressive pricing and marketing strategy appeals to the digital camera purchaser who demanded certain technological innovation and feature but operated so seamlessly that even a child could operate the unit. The profile of the Canon EOS Digitial Rebel Xti reveals that the purchaser is upgrading from their first digital camera. This buyer needs a valid reason for buying a new digital camera. Surprisingly, the buyer is most likely female who makes the real purchasing decisions for their household. In order to persuade these savvy buyers to part with their hard earned income, Canon had to fulfill a need by offering a product with all the bells and whistles and upgraded components that consumers wanted.

The competition for market share in the digital camera arena is obviously fierce. According to Forbes research there were over 12 billion digital photos taken in the USA alone. There were over 94 million digital camera units shipped in 2006. Canon sales represented over 17% of this market.

The Canon EOS Digital Rebel XTi seems to provide consumers exactly what they want. The camera has lots of megapixels, a 2.5-inch LCD screen and an important image stabilization feature. These features may explain why the Canon series of digital cameras rank in the number one position on consumer survey and research sites.

The Canon series of digital cameras also sit in the positions from 2-4. The Nikon D series takes a lower position but has a slight edge over some of the other Canon series. the Nikon D comes in at positions 5and 6. But the Canon PowerShot G7, The Canon EOX 30D, Canon PowerShot SD1000 and the Canon PowerShot S3 IS, complete the top ten sitting in positions 7-10.

Digital camera buyers want the same ease of use and functionality they received from their traditional film cameras. Documenting memories that will last a lifetime is the number one reason that consumers embrace digital photography. But many digital camera buyers took a wait and see attitude before upgrading their cameras. These buyers completed survey forms that explained some of their problems with their digital cameras. . The Canon EOS Digital Rebel XTI developers listened to the top 5 complaints from digital camera users and responded with their version of the perfect digital camera.

1) The 5- major issues that digital camera buyers expressed in a consumer research survey identified their top issue. "Missing the perfect shot because of slow shutter speed"

The Canon Digital Rebel XTI provides continuous shooting up to 3 frames per second (fps) for 27 consecutive shots. The Digital Rebel XTi's shutter can record images as fast as 1/4000 of a second and as long as 30 seconds.

2) The number 2 complaint from consumers was "Distant subjects are very dark, even with the flash". Owner of The Canon Digital Rebel XTI report that the camera has very fast focus (even in very low light!). The photos are clean up to ISO 200.

3) The third complaint was "Shots are blurry when maximum zoom is in use". With the Canon Digital camera, owners responded, "The color rendition is excellent and performs very well even with mixed lighting". One of the most impressive features of the XTI is the ability of the image stabilization and zoom. They work together flawlessly"

4) Number 4 in the complaint department has to do with battery life. "The batteries die too quickly". Well the good news for The Canon Digital Rebel XTi users is that the Canon cameras use AA batteries, not a proprietary cell battery. Owners can operate the camera with full manual controls. This is important for getting the shot that you want.

5) The fifth and loudest complaint from digital camera owners addressed the problem of the LCD screen. "The LCD screen is unreadable in bright sunlight". The Canon Digital Rebel Xti users still must shield their screen from the sunlight with a hand or as an alternative purchase an LCD hood.

However, the positive response from users is that the 2.5-inch LCD monitor with 230,000 pixels allows screen displays, shooting information and video playback. The user can view their pictures in the shade after shooting and make the appropriate adjustments. Images can be viewed larger and at a greater angle (160 degrees) than other conventional LCD monitors.

Overall, the voice of the consumer is being heard. The Canon Digital Rebel XTi is the digital camera of choice for the vast majority of individuals looking for a feature rich digital camera. With the number of shipments of digital cameras reaching over 94 million units in 2006, the race to be number one makes for a nice payday for the winners.