The Elation Store in Ocean City, NJ

Matt Keenan loves surfing. In fact, he loves it so much, he became a professional surfing athlete, traveling around the world for 17 years. You may have even seen his picture in national surfing magazines.

Like many surfers, California is where Matt spent a lot of time. He also appreciates the trends in casual clothing in California, and enjoyed browsing through clothing shops on the west coast. He wished that style of clothing was available on the east coast, especially in Cape May County, New Jersey.

Then Matt won a significant sum of money in a surfing contest, and wisely decided that he should invest it. Brainstorming with an old friend, Randy Frank, the two decided to open a store that brings the California clothing styles here. Randy worked out the location for a store in Ocean City, perfectly situated in the downtown area on Asbury Avenue, and this past July, Elation Clothing Store opened it's doors to rave reviews.

"We want to offer clothing you can't get in surf shops or even in any department store," explained Matt. They certainly did their homework searching major brands that would offer exclusive lines for their store. Even the atmosphere in the store is awesome, with its striking lighting.

Elation is a "Factor One" Reebok dealer, which means they have the highest level of exclusivity for Reebok shoes. The Reebok shoes at Elation are exciting styles you can't get at the mall. They also carry limited edition Nike shoes.

Elation also stocks other shoe brands from LA, such as Creative Recreation, heavily fashioned by influential celebrities.

While you're at Elation, try on a pair of Paul Frank sunglasses...stylish, and high quality. "Eight out of ten people who put these sunglasses on, and step outside, buy a pair!" said Matt.

You only need to talk to Matt and Randy for a few minutes to realize they have a passion for what they are doing. They are successfully offering fashions off the beaten path that you simply can't get anywhere in the area. They also believe in being involved in the community, and working with kids. If you're a surfer, you'll enjoy talking to Matt about his experiences on the professional circuit.

Everyone enjoys looking their best, and thanks to Elation, both men and women can now "keep ahead of the trends." Elation stocks shirts, shoes, denim jeans and "hoodies" (sweat shirts).

"Trends tend to go from the west coast to east coast," noted Matt, which accounts for the sometimes lengthy wait before the latest colors and styles of clothing from California become available in local stores. With Elation on the scene, you can get them NOW while their still the rage in California. Visit Elation soon, at 1038 Asbury Avenue, in Ocean City! Call 609-398-0404 or visit their Web site at www.myspace.com/elationstoreocnj.