The Elevator Speech... Have One

You have all heard the term before, a thirty second statement on what you do. But how many actually have one? Few. Of course, you can all talk at length about what you do and what your competitive advantages may be, but an unprepared discussion, requires a time commitment on both you and the listener's part and that is not always possible or desirable. A thirty second rap is always acceptable and if done correctly leaves the recipient with exactly the information you want him to have, a specific statement about what you do.

The fact remains you all need a thirty second or less, a carefully worded statement that clearly tells someone what you do and begs the next question from the listener which engages him in the process leading to hiring you or buying from you or being interested enough to inquire further.

So what does it look like and how does it work?

Must be mostly factual but inter-mingles with sales aspects and direction, leaving him with a direction to follow, with what to do, with questions that bear looking into.

It could end with an exchange of cards, a commitment to call, an exchange of email addresses or telephone numbers, some follow up action that you can follow up on.

Here is mine:

We focus on working out secured bank debt, SBA guaranteed debt, any debts a business may have that are preventing effective operations or possibly causing serious issues, frequently because of declining revenues in this down economy, but really the reason is irrelevant. We then eliminate the underlying personal guaranties, never a bankruptcy but purely a business strategy. Our work results in our clients experiencing a second chance to emerge once again, profitably and successfully. Give me a call so we can discuss how we can help you, or check out my web site, here is my card, Second Wind Consultants.com. You will find it very interesting. May I have yours? Can I call you to discuss this further?

Delivered within 30 seconds....

Memorize it, change it at will but be prepared with a specific statement that tells the person what you do, why it is beneficial to the listener, and possibly what should occur next and what action should take place.