First, get the property ready for people to see. If sellers have a messy cluttered home, it is not ready to be shown to potential buyers. Clean up the house and put away all unnecessary clutter. If the house carpets are dirty or smelly, rent a carpet cleaner and thoroughly clean them. When people do eventually come to see any house that is for sale, make sure to put away any pets, keep the sinks and counters empty, maybe light some candles, and don't have any strange smells in the rooms (don't cook liver and onions a half hour before a showing, for instance). Some real estate agents and FSBO sellers swear by setting a bread machine to be timed to cook as a showing is about to start. The scent of baking bread can make a house feel homey, which is important psychologically-you want buyers to imagine themselves living in the building.
Once the listing is clean and clutter free, you are ready to take pictures and get your property on the market. Make sure to get the best angle on the pictures you take, and if you don't have a digital camera, borrow one and upload the pictures onto the internet. After taking pictures, create a listing on the internet at various FSBO websites, and put your pictures and property information into the real estate listing computer system. FSBO sellers can enter into the MLS; check internet search engines to learn how this works in individual states.
After you have taken your advertising steps, sellers should immediately take pictures and create a FSBO flyer on the home. Put the flyers out on the table if you have an open house, and make sure every person who comes into the property gets one. Also put some in an information tube on a sign in your yard for people who are driving by and might want to know how much you are selling the house for. The flyer should include all of the important information about the listing. Go to a local real estate agency or stop by a home that has a sign with any information tube on it and take a flyer. This way you can see how to set up your own flyer for your FSBO home.
Look on the internet and see how other people have done their FSBO listings. Check out different websites and choose which ones you want to advertise on. Some will allow you to have more pictures and space to advertise than others. Compare prices and get the listing up for your FSBO house on the internet as soon as possible. There are tons of potential buyers on the internet and you never know when the family will come along and think your FSBO house is what they have been waiting for.
Published by Lea Barton
Published in newspapers, magazines, newsletters, on websites, and in academic reference guides since 1986, I have more than 2,000 articles, reviews, and columns as part of my portfolio. View profile
- FSBO and How to Advertise Your Open House Advertising your open house takes more than just putting a sign in the yard. Learn these easy tricks for bringing traffic to your open house.
- For Sale by Owner: Selling Your Own HouseHow to sell you house For Sale By Owner. What to expect and how to market your house.
How To: Sell Your House "For Sale by Owner"Selling your house without a real estate agent can be a scary and stressful experience. You think about how much money 6% of the sale price would be and really wonder how much...- Advantages of Listing Your Home with a FSBO Service Vs Self MarketingInteresting in self marketing your home? Learn the advantages of listing your property with a FSBO or property by owner service
- Top Tips to FSBO rSelling your house in a recession by using FSBO, for sale by owner marketing techniques.
- FSBO Success: An Overview
- FSBO and You: Selling Your Home
- Is Buying a FSBO Home the Best Choice for You?
- Expenses of Selling a FSBO Property
- Benefits of Marketing to FSBO (For Sale by Owner) Clients in Real Estate
- Your FSBO Home Sale
- FSBO and the REAL Estate Thing - James Ringswald of Fort Wayne Living
