The New Fund-Raising Method: a Short-Run Newspaper Can Raise Thousands!

There isn't a charity, non-profit or church around that can't use more funds in the bank for their particular causes. The subject is probably the number one topic of board meetings everywhere, every month, every meeting. For the smaller organizations, it's a consistent source of concern. Short-run newspapers may be a solution to a large degree of this issue.

Most communities and organizations rely on the old standards of fundraising: candy bars, car washes, bake sales and so on. While these almost always work, there isn't much profit in it due to the massive amount of sales required to really generate much income.

The purpose of fundraising is to be able to generate monies for a cause, a message, or a service. But what if you could do both? What if you could deliver your message in such a way as to raise funds? That would be an ideal fundraiser. Short-run newspapers can do just that.

Take a charity that prints 3,000 newsletters every other month. The newsletter serves several purposes. It informs, communicates with potential donors, keeps their name in front of people, and generates awareness. Changing the newsletter, however, into a newspaper allows the charity to actually make a profit while delivering their message!

There were several reasons for businesses to make this switch. Newspapers have more room to deliver a message, can be more professional in appearance, are less expensive than printing newsletters, and allows the charity to sell advertisements to local businesses to pay for the entire printing expense. Newsletters just don't offer the inherent ability to sell and offer ads the way a newspaper does'"and that's the key to why a newspaper can generate a profit more readily than a newsletter can.

Newsprint is still one of the least expensive paper to purchase and print on. With the right printer, it is not only possible to pay less for your newspapers, but gain 3-4 times the amount of space to get your message across.

It would be hardly any effort of all to raise their printing from 3,000 copies to 5,000 or 10,000 newspapers. On a 4 page newspaper, there is usually enough space to sell 12 ads. If these ads are sold for just $100 a spot, they would not only have enough money to pay for their newspapers, but a profit as well. They could invest that money in other projects, use it to facilitate direct mailings, or use for whatever else is needed.

Churches, non-profits and others everywhere are now using this format to either pay for their promoting tools, or using it to make money. And if you do it right, it isn't just a few dollars'"it can be very substantial. And it's effective, too. The newspapers, for almost everybody who's tried it, has brought results to these different organizations in a way that other printed media sources, and even online methods, never accomplished. People read them.

So, if you need to raise some money, try a short-run newspaper. You might be surprised. They look better, they're bigger, they're effective and they might even help you financially in a way that changes the whole outlook of your cause.

To learn more about using short-run newspapers to leverage a more effective marketing platform in your community, visit: www.makemynewspaper.com