The Human GPS: Coaching from the Humanistic Perspective

There are several very practical principles that characterize the humanistic perspective of executive coaching. Looking at a client as a unique, multifaceted individual is an important guideline to follow under any coaching circumstances-and even in non-coaching interpersonal exchanges. As stated in the "Evidence Based Coaching Handbook", "the humanistic approach provides a context and the ingredients necessary [for clients] to make [...] positive changes" (Stober & Grant, 2006, p. 18). When coaching from the humanistic perspective, it is essential to adapt the coaching experience to the goals of the client. There is not a universal formula to follow here-the only constant is the need to adapt and adjust to best suit the personality, skills, and experience of each individual client.

The humanistic perspective places great importance on the relationship between client and coach. The coach is there as a facilitator, not an instructor. This facilitative relationship dynamic allows the client to feel more empowered by the experience, their choices within the experience, and their capability after the coaching experience has ended. The client drives the experience, whilst the coach guides the process. Not every client wants the same outcome: some executives might want to hone their conflict management skills, whereas as others may be looking to find a better balance between their work life and personal life, and others might want to focus on assertiveness or some other area of concern. A humanistic coach does not impose their beliefs or ideals onto their client, but rather focuses on listening to what the client feels he or she needs to gain from the exchange.

It must be such a challenge to coach someone who is accustomed to being in charge, and that is precisely what executive coaches are all about. However, the humanistic perspective points to the belief that the client is in control of the experience, and the coach is there more as a sounding board, a compass, and a supporter. Essentially, a humanistic coach is to a client what a GPS system is to a driver-the driver knows where he wants to go, but the GPS system can help him get there by taking the most expeditious route. Perhaps the next time the driver has to make the same trip, he will not need the GPS system to get there-the guidance provided on the first trip will have given the driver the confidence and knowledge to get there without assistance. The humanistic coach can hope for the same-once the client has completed the coaching experience, he or she should feel empowered and capable enough to continue using the skills and techniques gained through the coaching sessions.

Reference

Stober, D. R., & Grant, A. M. (2006). Evidence based coaching handbook. Hoboken, NJ: John Wiley & Sons.