The Importance of SEO Content: A Freelance Writer's Biggest Tool

As a freelance writer, I run into numerous jobs a day where employers list the ability to write SEO content as essential for the job. It seems that employers are becoming more and more aware of the need to drive viewers to their websites, and that SEO is the way to do it. Furthermore, SEO content makes your writing more highly accessible if you're publishing it on sites like Yahoo's Contributor Network, meaning more money for you. It's hard enough to make a living as a freelance writer, so you might as well use every tool available to you to optimize your writing, make it stand out, and make internet searchers find your content more easily among the hundreds of options online.

First, what is SEO content? SEO stands for search engine optimization, and refers to the keywords used in your content that will come up in a search engine when those specific keywords are searched for. This means that you need to choose keywords that are often used to search for your particular content. As a simple example, if your content is about 1980s fashion, you'll want to choose specific words people might associated with this topic and search for when using a search engine. This may mean you use "1980s fashion" as your keyword, as it seems straightforward for the topic; or you may choose to hone in on specific fashion types and use those. So, when someone searches for a specific article of 1980s clothing, your article will come up. However, in choosing your keyword remember that you're going to have to use it throughout your content. Many employers seek SEO content writers who are able to produce a 5% or higher keyword density. Some employers will even as for 30%, but this is typically for sales related content.

The important thing to remember is that keyword usage does not mean that you need to use the keyword a hundred times. You still have to write a quality article, but cleverly integrate the necessary keywords into it. Furthermore, choosing more than one keyword can aid in getting higher visitors to your page. Most article subject matters have a number of keywords you can utilize, these will not only direct people to your page more easily, but it will also put your page in the way of people searching for similar topics that may find your article of interest as well. This is what SEO content is all about.

There are a number of tools on the web to aid you in creating keyword dense content. One such online tool is the

SEO content is a huge deal in today's online oriented business world. If you're not using SEO keywords, you're missing out on freelance jobs, and in the money to be made from writing. Following simple SEO procedures will bolster your page views and your portfolio. Keyword Density Analyzer , and Keyword Cloud . Utilizing both sites can aid you in creating the perfect keyword density to either optimize your own website content, or content for employers. Additionally, these sorts of programs give you a better idea of what keywords to tag to help internet search engines pull up your piece first.