The Journal of Integrated Marketing Communications - Call for Authors for 20th Anniversary Edition

In 2010, the JIMC will celebrate its 20^th year of provoking thought and exploring insight into the changing face of marketing communications. Distributed to more than 3,000 marketing industry professionals in more than 10 countries, the 2010 Edition will let authors share their visions with a truly global audience, bringing attention to key trends and issues, not to mention to their own organization and its work.

The Journal of Integrated Marketing Communications documents and helps define the changing role of communications in today's evolving business environment. Published annually, this journal of best practices publishes thought-provoking articles from the leading minds in the practice and academia. The JIMC is edited and produced by the students in Northwestern's Integrated Marketing Communications graduate program. A national board of advisors helps the JIMC staff identify emerging trends and best practices to include in the publication. The journal publishes 7-10 articles in its annual print issue.

To be considered for the JIMC's 20^th Anniversary Edition, an article abstract of 250 to 500 words must be submitted by April 3, 2009. Abstracts are subject to a blind review by a board of advisors and editors and evaluated based on their impact on marketing communications practices, trends and their thought-provoking nature. Once selected, a personal editor will assist the author with crafting a full-length article for the November 6, 2009 publication date.

Suggested topics of interest include: emerging industry trends or technology; international perspectives on marketing; crisis management, acquisitions, and mergers; and customer-centric planning, segmenting and aggregation. Visit the JIMC Web site at http://jimc.medill.northwestern.edu to read past articles.

To submit an abstract, send an e-mail with "Abstract 2010" in the subject to JIMC@northwestern.edu, and include the contributor's name, title, organization or school affiliation, address, telephone number, and e-mail address. Or, submit by mail to:

Journal of Integrated Marketing Communications
Attn: Editor-in-Chief - 2010 Abstract
1870 Campus Drive
Evanston, IL 60208-2175

The JIMC will contact contributors regarding their abstract on or before April 15, 2009. Selected authors will receive guidelines and editorial support for developing their articles. Final articles (approximately 3,000 words) will be due in June 2009.

About the Journal of Integrated Marketing Communications
The Journal of Integrated Marketing Communications is an annual publication produced by graduate students in the IMC program in the Medill School of Journalism at Northwestern University. It is the leading forum for intellectual discourse on integrated marketing communications.