The Kindle Tablet - Amazon's Worst Kept Secret

Rumors are swirling over Amazon's next offering. Experts agree that it is most likely a Kindle tablet and speculate that it will be an Android driven device. It probably is one of the worst kept industry secrets ever but it brings to focus some of the movements Amazon has been making in the scene.

What is apparent to everyone is that Amazon is carefully laying a solid foundation to compete in the tablet market before stepping into the arena against the market hogging Apple iPad and the rest of the Android tablet makers such as Samsung and Motorola. These moves are typical of Amazon and have been the reason they have been successful for so long.

Important aspects include its Cloud drive and streaming video services, an Android app market and Amazon exclusive content each one part and parcel of a rich content ecosystem to rival Apple's iPad offering.

The key aspect for success that industry watchdogs are looking for is the final price on Amazon's device. Other Android driven devices are pricey and this has lessened their impact in the market much more their appellations as being "iPad killers". Amazon can change the game altogether because it has the ability to subsidize their tablet to lower the price tag and profit through the content offered because it has the reputation of being a great seller. It then boils down to content over actual technology though everyone believes the Amazon tablet will sport more than satisfactory bells and whistles as evidenced in the Kindle's EPD (e-paper displays).

Speaking of stuff under the hood, the screen quality is most likely a given. Amazon has simply one the best, if not the best, screen on any portable device and the availability of high-definition screen with intuitive brightness control is certainly something Amazon has looked into for their tablet. As its release date moves closer, 2 models are apparently being readied, an entry-level 7" tablet and a 10" version. The Amazon Tablet's other specs include a Texas Instruments OMAP processor, touch displays from Taiwan-based WinTek who have supplied companies like Apple and Nokia in the past, and LCD drivers from ILI technology.

Obviously, Amazon is not settling for midrange technology to power its foray into the tablet market. If it decides to not go the down the path other Android devices have taken and price their tablet low, they will surely reap sizable profits with the rich content they are setting up to sell.

No information about price or its availability (rumored to be in August) was found at the time of writing. We don't even know the name of the tablet but it might probably be Amazon Kindle Tablet or something similar. So stay tuned for updates.