His style is very personal and directive with many first-person comments. There are various interviews and case studies in the book - some are excellent. I like the way he summarises the key takeaways in each chapter.
In the chapter on Radical Innovation he throws out a provocative statement - Radical Innovation is too difficult for most companies and they should play it safer. He then discusses the point and largely proves that it is true unless your business can meet the stringent guidelines that he develops.
In the later chapters he diverges from the main subject and covers topics such as knowing your personal values, managing time and polishing your personal brand. This is standard self-help stuff which really does not belong in this book. He returns towards the theme with a chapter on corporate business plan competitions which is packed with useful advice which applies to internal more than open innovation.
The book has many powerful examples, stories, tips and guidelines. Despite the diversions it stands as a valuable and practical addition to your innovation bookshelf.
Paul Sloane writes and speaks on lateral thinking and innovation. He is the author of The Innovative Leader.
The Contributor has no connection to nor was paid by the brand or product described in this content.
Published by Paul Sloane
I am a Speaker & Author of books on lateral thinking puzzles, leadership & innovation. I help organisations to improve creativity and innovation. I give keynote talks and I facilitate brainstorms and worksh... View profile
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