the PlayStation 3

The console will hit Japan first on November 11. The 20GB model will sell for 49,980 yen (about $429), roughly $85 lower than the 59,800 yen price Sony originally announced for the console at the Electronic Entertainment Expo 2006. Sony will let Japanese retailers name their own price for the 60GB version. The PlayStation 3 will launch in the United States on November 17. In the US, the 20GB version will retail for $499, and the 60GB version will retail for $599. In Europe, the 20GB version will retail for 499 euros, and the 60GB version will retail for 599 euros. In Australia, the 20GB version will retail for AU$829.95, and the 60GB version will retail for AU$999.95.

The new PlayStation 3 console has an elegant design featuring clean lines and pleasing curves. In contrast to the Xbox 360's puckered "inhale" shape, the PS3 sides expand outward, barely containing the hardware inside. Designers had to build the case around the advanced cooling system built to handle heat output from the Cell processor, the Nvidia GPU, and the system power supply. PC or even Xbox 360 owners would expect a system with as much power as the PS3 to sound like a small aircraft on power up, but the system is actually remarkably quiet. "When it starts to notice a heat issue, it can ramp up the fan RPMs, but in general, it's as quiet as the PlayStation 2 was," according to Sony's Richard Marks.

Early prototypes showed consoles in white, black, and silver--but initial models will only be black. Sony used material choice to add extra sophistication to the console design. The console exterior appeared to be a glossy, opaque black in official preview images, but the system casing is actually a very dark, semi-transparent black similar in style to the PSP's exterior. The curved top of the console suggests that the PS3 will need to sit at the very top of your equipment stack if placed horizontally. The console will weigh in at a solid 11 pounds. In comparison, the Xbox weighs 8.5 pounds and the Xbox 360 weighs 7.7 pounds. The PS3 measures 12.8"(W) x 3.8"(H) x 10.8"(L), which is in line with the other consoles.

Like the Xbox 360 and the Nintendo Wii, the PlayStation 3 will be able to stand vertically or sit horizontally on an AV rack. PS3 owners will be able to reposition the console while the system is running without worrying about accidentally damaging a game or movie disc. "We've been doing that for six years now, I think, so we're confident that we'll have no issue with that," said Marks.