The Rock and Roll Guide to Customer Loyalty - New Beat to Customer Service

A self proclaimed 'Deadhead' , Joe found the simple wisdom in rock artists and fans way of life to be sadly overlooked in today's complex world. He discovered businesses tend to overanalyze customer service. They hire in 'motivational speakers' to put on a show , one Joe likens to "Professional Wrestling " or offer books and manuals that read like textbooks. Well throw the bums out, burn those guides, and get ready to rock your customers, win their hearts and build a tribe.

Heuer's book, The Rock and Roll Guide to Customer Loyalty is the only guide any company needs to hand out. In only 80 pages, Joe takes the simple wisdom of rockers and not only shows how to apply it to customer service, but inspires you to do it.

With short quips like "Rock & Roll Customer Service Mantra - How can I help make your day ROCK?" followed by short explanations on how to apply the philosophy to win 'Tribe Loyalty' , this book will pump up your customer service reps like the Rolling Stones can crank up a concert.

It also addresses the leader of the Pack, the boss. Asking the simple question, "what are you doing to make .....radically happy and loyal band members?"

The guides, ( he also has one for Doctors and another for Dentists) does not provide you with step by step how tos, but instead encourages you to free your mind and get your company dancing to a beat that will make everyone want to party with you.

Heuer also penned another book titled #Dream Tweet, that is the perfect companion to the Rock and Roll Guides. Taking his best loved tweets from Twitter, this book's like an inspiration a day , but guaranteed you will not put it down until you read them all.

As the Rock and Roll Guru, Joe is an entertaining speaker, often hired to show employees just how to give Rock Star Treatment, and does so in his beloved Deadhead shirts and jeans making the whole experience "Groovy".

Joe is living his dream and doing it his way, for "Living your dream is more than simply marching to the beat of a different drummer-- you gotta boogie like your life depends on it" ( #Dream Tweet # 95)