First you need to do a skill analysis on yourself. Make a list of all the skills you have to offer people with some level of expertise. Make sure that it is something that is interesting to you, if not when things get tough you may not have the motivation to stick with it.
Next you need to determine all the resources that you have at your disposal. This might include a personal computer, laptop, printer, internet connection, additional e-mail accounts that can be added to your internet service. Then decide how much time you have to commit to your business. Of course in the beginning most people start out part-time and then grow into full-time as things pick-up.
After you have gathered all your information, you need to decide what market best fits your skill resources and interests. Will you offer a service, or will you manufacture a tangible product. Now that that you have all this in place, you need to conduct some test marketing, utilizing those resources such as friends and family. Do not focus on making money at this point, because what you are interested in is the feedback. Based on the data gathered you can then begin your strategic planning.
You then want to look at is your competition. What is their pricing structure? You may ask "How I can gather their pricing information?" The simplest and most cost effective way is to get a quote. If it is a service or a product, then shop your competitors and compare prices. Make sure you document everything. All the information will go into your planning structure.
The next step is to determine how much it will cost for you to develop your product. One key thing you want to have in place in the beginning is the capability to make or offer the service as needed. This way you have very little overhead and no inventory problems in the beginning. This approach may change as your business grows.
If you use your existing resources and only buy what you need as you grow your overhead will always be minimal. This is a key point to your growth at this time because during the development stages there will be a lot of experimenting and process development. Without a tremendous overhead at this time you can focus on those things that are most important. Through this approach you will put yourself in a position to establish a strong foundation for future success.
Published by Dawaine Cassidy
Dawaine Cassidy is a skilled Trainer, Teacher, and Motivator. Dawaine has insight into 3rd shift, fast paced, behind the scenes world of the theme park industry. Through his understanding of networking he ha... View profile
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