Things to Consider Before Starting Your Own Business

W Thomas Payne
Rough economic waters are lying ahead, and as layoffs increase, more and more Americans are pondering whether or not they should go into business for themselves. Whether or not you should be going into business can create many sleepless nights, and a lot of soul-searching - which is good. A budding entrepreneur should not take on the concept lightly, and should look at who they are and what they want to achieve before taking the big step into self-employment. Here are the six major considerations you need to assess before taking the plunge into opening a business and becoming the master of your own fate.

Does the idea of being self-employed scare you and make you anxious?
The answer should be "yes." If you aren't at least a little fearful of making the decision of becoming your own boss and employer, then you may be doomed to failure. Fear is one of the basic motivators wired into our brains, and one of the strongest motivators in our psychological arsenal.

Do you have an abundance of self-confidence?
Being fearful does not mean you lack self-confidence. Self-confidence means you bring to the table a positive self-image, and you are prepared to make tough decisions in your business. Self-confident does not mean being overly-confident, it means you can see yourself succeeding through hard work and perseverance.

Were you the one at your job always questioning how things were done?
Being self-employed means you have to rely upon yourself to find ways to improve the way you are doing business - constantly. You aren't afraid to question the status quo, or to take chances on trying a new way to get things done.

Do you have the necessary skills, or are you willing to you learn them?
You will need to be the bookkeeper, marketing manager, salesman, and bottle washer when you go into business for yourself, until your business grows large enough that you can hire someone else to do those jobs. Are you willing and prepared to take on all of those tasks?

Do you bristle at having someone else being your boss?
It could be time to have yourself tested for attitude and aptitude. Entrepreneurs are famous for being able to go it alone - and wanting it that way, and don't take direction well from others.

Could you sell ice picks door-to-door?
The most critical skill you must have when you're in business for yourself is having the confidence to ask people to buy your (product/service/knowledge) - and be asking constantly. Lose the "I'm not a salesman" attitude immediately, because that will be the most important part of being in business for yourself. If you aren't capable of promoting yourself and your business - and asking for a sale - you and your business are doomed to failure.

Published by W Thomas Payne

25 year pro at marketing, advertising, and writing creative copy to draw the mind and the interest of the reader. Freelance journalist and photographer. Drop me a note if you have a hot news story in centr...  View profile

To comment, please sign in to your Yahoo! account, or sign up for a new account.