Is this reasonable? To be honest, I'm not sure. I know that when people first begin to write for Associated Content, it is necessary to market content frequently and in different markets. Theoretically, as a person increases up the clout ranks and has more fans, they should need to market less and less.
This is due in part to the "snowball effect" - the idea that as a person publishes more and more content, more people will be able to find the content and will read more of a person's body of work.
Would a person ever be able to stop marketing completely? I don't think so. Such a person might be okay for a few months or even a year, but eventually his or her following would dwindle. I don't know for sure, but I am almost completely sure that the following would not grow.
But there are passive means of marketing. For example, there is auto-post on Twitter and Facebook. Whenever an article is published, it is automatically posted to a person's Twitter or Facebook account, meaning that everyone that is a follower or friend of that individual knows automatically when an article is published. This is a good compromise for people that might not have much time to do marketing, or for people that are waiting for their articles to finish processing and be published.
In the end, I don't think I'll ever be able to stop marketing completely. I don't think anyone could stop marketing completely. I hope that I'll be able to market less, as right now I might tweet about my content 30-40 times every day (if you'd like to follow me on Twitter, I am @acsamzolin). I'd like to believe in the snowball effect, and I'd like to have more fans and followers. The bottom line is that if a person has time on a daily basis to write, that individual likely has time to market his or her content, even just a little.
If you have any ideas on how to market Associated Content articles effectively and with little effort, please leave your thoughts in the form of a comment. Thank you for reading!
Published by Steven Moneyworth
I am studying Chemistry at the University of Pittsburgh and plan on attending medical school after college. Follow me on Twitter at @acsamzolin. View profile
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2 Comments
Post a CommentI agree with you that marketing is necessary. My page views drop drastically when I don't market. Great article!
Very interesting. I find on the days that I don't tweet, I get half the amount of page views. So I'm with you, I'd love to hear any ideas people have about promoting less and still have people find my articles! Great article!!