Three Tips for Better Customer Conversion

Converting the visitor into a customer is the main business of many Web sites. These Web sites use search engine optimization to bring in the traffic in hopes that a small percentage will purchase a product or service, choose an affiliate product or click through a Google ad. Great SEO will bring in the needed traffic for this to occur, but what happens once they get to your website?

A Web site is More Than a Homepage

The website you create needs to be a virtual storefront in all regards. When a customer enters into a retail store, they are given products to buy and information on those products. If there are questions that need to be answered, there are people to field those questions. The virtual world is a bit different, but that does not mean the customer does not expect those same luxuries.

A successful website will offer information about the product or service being sold and information about why the customer should buy from your website. This extra information is that little bit of customer service that can keep visitors on the website long enough to become customers.

In addition to information, a clear and concise means of contact needs to be included in the form of an online contact form or phone number. If the website is geared toward Google or Yahoo ads, the contact form needs to be attached to a website that is frequently checked.

Demographics and the Virtual Business

Demographics are a major part of the physical retail establishment and every website. Who is searching online for the product, service or information you are providing. This information can lead you to the most targeted promotions and products for the customer who will be reading through your website content.

Take the antiaging market, for instance. The majority of the customers searching for antiaging products will not be teenagers. Thus, the information provided needs to be focused on the women and men who are older and their antiaging needs. Talk with the visitor about the power of the product or service or, in the case of Google or Yahoo ads, offer information that is researched and educated. There is nothing worse than a regurgitation of the same information on website after website.

Links to More Information Are a Must

The final part of a successful website are outbound links. These links work for the webmaster two-fold. The first reason to include them is to offer the visitor more information about the search that brought them to your website. The second reason is to be brave enough to show the customer you are willing to send them to another site for information because you KNOW your product or service is the best.

In the case of the ad site, the links could lead to information provided on another of your own sites. On the other hand, linking out to reputable sites like .gov and .edu domains may increase the visitors trust in your information which means better customer conversion.