Three Ways Jewelry Salesmen Will Get You to Buy a Diamond You Don't Want

Do you believe in the phrase, "There's a sucker born every minute?" I hope you believe it because it's true. That's why this Christmas holiday millions of unsuspecting customers will be lured into purchasing things they never even wanted before they entered the store. Jewelry stores and jewelry buyers are no exceptions. In fact, often a jewelry store is where most Christmas finagling happens. Why? Well, It's a hard truth to swallow, but most of the time, men are the ones who come into jewelry stores around Christmas time. And a lot of men just aren't use to or in the mood for a lot of shopping. Even mediocre jewelry salesmen know that. So as you walk into the jewelry store, here are three ways jewelry salesmen will get you to buy a diamond you don't want.

Cut Karat, and Clarity

The first three things jewelry salesmen learn about a diamond are what they'll use to lure you in. They'll tell you that they know you came into the jewelry store for the less expensive diamond to the left, but the diamond to the right just catches the light so much better. They'll emphasize that colorless diamonds are more rare than other diamonds and that a particular diamond with however many sides is the store's signature diamond. They'll talk you up and paint images of a super-diamond, one that is luminescent forever.

And it's true. Colorless diamonds are more rare than other diamonds, but does your wife know that? Some women are very particular about their diamonds while others don't really have a clue. That means there's no reason to drop more money if it's unnecessary.

Let me show ya something

This was the favorite phrase of one of my past co-workers. She'd know a customer had just come in and asked her to look at a certain diamond, but she would have to say, let me show ya something. And she'd show the customer something bigger, more expensive or something that was a slight variation on the first thing so the customer would end up buying two instead of one. This technique doesn't only work with diamonds. It works with any piece of jewelry in the store.

Everything's running low this holiday

This technique involves putting one copy of an item inside of the case. That's what jewelry stores usually do. It's not only a Christmas thing. But some customers might not know there's always a stash of more jewelry or diamonds located just underneath the case.

If you enter a store around Christmas time and get caught in the busy crowd, you'll notice jewelry pieces disappearing before your eyes. Don't be fooled by this one or you might be persuaded to make a purchase just to get ahead of other customers who want the same item. You don't have to do that. More copies are available. But for some reason, the jewelry store salesman hasn't had time to put them out.