Tim Tebow Super Bowl Commercial a Controversial Ad or Overblown Hype?

Meg G.
Tim Tebow's Super Bowl commercial aired in the first quarter of Super Bowl XLIV. Tim Tebow and his mother appeared in an ad sponsored by Focus on the Family. The conservative Christian group chose Tim and his mother because of his humble beginnings.

Tim's mother contracted amoebic dysentery when she was pregnant with Tim. Because of her illness, it was expected that he would be born stillborn. Doctors told her to have an abortion, but she didn't. Because of that, Tim was born and today he's very healthy and strong.

When word of the "pro-life" Super Bowl ad leaked, people were outraged. After all, the Super Bowl isn't seen as the time or place to open up dialogue about a political debate. In addition, CBS - the network airing the Super Bowl - is known for blocking certain controversial ads such as those from PETA.

Well, after the heated debate over Tim Tebow's Super Bowl ad and the discussion over whether or not it is appropriate I was very excited to be able to see the commercial during the first quarter of the Super Bowl.

Only - I almost missed it. I was expecting statistics about abortions and a deeper discussion about Tim Tebow's birth. However, all I saw was a woman talking about worrying about her kid, and about how she almost lost him.

Then, Tebow tackles her. The audience is then directed to the Focus on the Family Web site to read about Tim Tebow's story.

There were likely many puzzled people sitting on couches across America, and many pro-choice bloggers ready to tear the ad apart. Only - there's nothing advertised more than the Focus on the Family Web site. It's a great success for an ad campaign, although it was a big disappointment for both opponents of the pro-life movement and those who expected a strong message during the football game.

Other than the Tim Tebow Super Bowl ad, there have been plenty of other funny ads that have graced our screens. Among them are several Doritos, Bud Light, and CBS TV show commercials. We still have over half the game to go, so it's too early to tell the best commercials of the game. One thing is certain though: people are scratching their heads over the (lack of) controversy inside the Tim Tebow Super Bowl ad.

I can't help but wonder how many people visited the Focus on the Family Web site after the ad, though. I sure hope it was worth the multi-million dollar price tag.

Source:

Focus on the Family Tim Tebow commercial, aired during 2010 Super Bowl

Focus on the Family

Wikipedia

Published by Meg G.

Meg G. is a financial professional. During her previous life, she ran a contracting business with her husband. Now, she likes to share late breaking news, financial advice, and do-it-yourself tips with her d...   View profile

13 Comments

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  • Radell Hunter 2/8/2010

    Wow! You sure got a lot of 'guests' posting and no AC'ers, so I'll comment. Loved the ad! It was hilarious to me. I knew the pro-'murder your baby' people were making a mountain out of a molehill, but I also knew it would generate lots of free publicity, so why not let them rant. As always, the truth would come out...as evidenced by the commercial: No controversy. :-)

  • Lew 2/8/2010

    For the comment re: If prolifers were really prolife, why wouldn't we be against war. Comparing a terrorist who is yelling "God is Great" while trying to kill thousands with the most vulnerable, innocent infant in a mother's womb is a ridiculous comparison, don't you think? You seem to think that if we are for the killing of the guilty who want to kill us and our families, then we should be for the killing of the innocent also!

  • Richard 2/7/2010

    Jeane-

    Your comment about millions of people dying from amoebic dysentery is not correct. According to what I could find, "Around the world, between 40,000 and 100,000 people die of amoebic dysentery each year." Assuming that we take the high number....it would take 2 decades before we got into the millions, as you propose. There would never be a case where millions are dying at the same time. However, most people who die are in third world areas that don't have access to modern medicine.

    According to the Gale Encyclopedia of Medicine, 3rd Edition, "Most people in North America recover completely without complications unless they become severely dehydrated."

  • Dennis K 2/7/2010

    I wonder how many pro-choice people are really pro-abortion. Why not call it wat it really is. I wonder how many pro-choice people would wish their mother made a different choice concerning their birth. And how could someone use the Super Bowl for a forum like that when there are more important things to cover like what type of chip you want with what type of beer? Would the world really be worse if we respected life more? I am proud that Tim has the courage to be public about his moral beliefs. There is no shortage of negative messages. We shouldn't get our shorts all in a knot when a positive one slips in once in a while.

  • Dennis K 2/7/2010

    I find it interesting that the pro choice people are really pushing for pro abortion rights. An insightful broadcaster on Fox toninght observed that instead of being "for the right of the mother to choose" what about being for the "right of the unborn baby to have life". How many pro abortion people wish a different choice was made concerning their birth? My guess is "thou shalt not kill" doesn't have much meaning either?

  • Joda 2/7/2010

    The ad is very controversial if you go to the web site for "the rest of the story." Bob Tebow looks at the camera and says "don't kill your baby", so I guess the 30 second spot is "misleading" at best. PS, there are very few "pro aborts" most just want a woman to be able to have a choice in a very difficult situation most rich white men won't face. PPS, if you are pro life you would be as just as outspoken about the death penalty, wars, and genocide.

  • Jeanne 2/7/2010

    The issue I was concerned with is that it's very misleading for her to say that she choose life and everything worked out great - when millions of women die under the same circumstances. This is very dangerous, and it should be made clear that in most cases, the women doesn't have a healthy child, both mother and child die in childbirth.

  • par432000 2/7/2010

    I was surprised to find out that the hype was so well played by the pro-life group. They received more air time than any other ad just by the assumption that it was controversial. This will make people curious enough to go to the site to see what it was all about. And there they will find the truth. This is as stunning as the outcome of the Super Bowl.

  • shad 2/7/2010

    The ad is consistent with Focus' stated position. They are "pro-life" - both before and after birth. The press prefers to call them anti-choice or anti-abortion. How can someone be criticized for being pro-life?

  • dixiedrifter 2/7/2010

    I must have missed something, I guess it was the hype that had me interested in what was described as a really controversial ad. Sorry, I think this one was over-rated.

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