Apart from being a vendor in a local event, a great way to reach a broader audience is to open an online store. Two great websites to do this on are www.ebay.com and www.etsy.com. Ebay is a well known and frequented website for the buying and selling of all manner of products. Becoming a seller on Ebay is free and easy. They charge fees to list items and charge a final value fee based upon the selling cost of your item. The more you list on Ebay, the more you sell because Ebay allows you to view all the items offered by any seller. If you have great success with being a seller on Ebay, you have the option of opening a Store on Ebay. This is a great way to get a dedicated clientele of shoppers and easier to find than a typical seller's account. The online place to go, however, for all things handmade is Etsy. Etsy brings artisans from all over the world together to buy and sell anything handmade or something that is truly vintage chic. On Etsy you create a profile and everyone has their own store for free. The fees are very reasonable and are only applied to list items at a flat rate, currently 20 cent per listing, and a final selling fee. It is easy to become a seller and a great way to reach people who want your handmade crafts. Etsy stores are personalized by the seller and allow the user to upload their business logo as well as pictures and details of each product they offer. It is a very organized site that promotes sellers and gives great business building advice in weekly newsletters.
Promoting your products is something that is very easy to do, but is often not capitalized on. It can be as easy as giving out samples of your products to friends and family and allowing them to display your wares or simply handing out business cards. Another great way is to blog, Twitter, Myspace, or Facebook about your websites and upcoming craft shows. Let friends and acquaintances know what you are up to in your crafting business and you may find some buyers among them. For people who have bought from you before or may just be interested in your work, send out and email newsletter of your newest items, hints of things upcoming, and venues where they might see you next. It's a great way to whet the appetites of buyers. More than once have I been drawn to a new product in one of my favorite seller's newsletter. Once people know the quality of your work, you are more likely to get a repeat buyer. When you make a sale, slip a business card and a promo gift in the bag of your patron. Promo gifts are very simple inexpensive things like mints, pens, buttons, miniatures of your product, or little note cards. Promotional gifts are easy ways to give a buyer a good final impression of their business transaction with you. Now that you have some ideas of where to sell and how to promote your products, get started making and selling those crafts!
Published by Erin Cross
I am a wife, blessed stay at home mom, and Follower of Christ. I use my extra time to create crafts for my Etsy Store http://www.CrosStitching.etsy.com. I also like to write on my blog http://erinsnewleaf.bl... View profile
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