To Write or to Hire? Solutions for Your Business Proposal Debacle

DEJA SPEARS
With all the stress that comes with starting a company, writing a business proposal is a large chunk of work to swallow.
So what are your options? Writing it yourself vs Hiring a copywriter
There are plenty of websites that offer templates that you can tailor to your specific needs.Sounds simple enough, but its not. These templates boast a one size fits all approach to creating a proposal that is supposed to get an investor excited about your business. The problem? Your business is not a one size fits all establishment. Tweaking a template is not going to drive a person to invest in your company. In fact you may actually be shooting yourself in the foot. The first impression is indicative of the way you do business.Your asking an investor to trust you with one million dollars, based on some information you added to a one size fits all template. In order for you to ask someone to invest in your business you need to believe in it enough to make the first investment. What would that investment be you ask? Using a copywriter. A copywriter is a professional who is well versed, and capable of strategically creating persuasive, effective and engaging collateral. Despite your reservations commissioning a copywriter can be affordable. With a well written proposal an investor can be comfortable letting you handle money, because your strategy is clear and concise. There is no guessing or confusion because you plan of execution is thorough written out.

What should you expect from a copywriter?
Professionalism. The person you commission to handle your business proposal should be an excellent writer, in addition to thoroughly understanding your vision. One of the most important things that you should identify in a copywriter is the ability to listen. Do not let the lines of communications get crossed, your purpose in hiring a copywriter is for that person to articulate your ideas on paper. There is a thin line between arrogance and experience in the writing industry. If the person you are working with is "too experienced" to listen to your needs you should definitely look for someone who will. Ultimately you commissioned a copywriter to structure your words, not your business.

Should I get a contract?
Absolutely. This is a very important issue to address. Make sure you understand what you are paying for. The contract you sign should have clear guidelines. Because many copywriters work on a number of projects at any given time, it is important to make sure that your contract does have a tentative delivery date. Most importantly you should make sure that the contract has provisions for re-working the project. This really becomes an issue if you are being billed a flat rate.

Flat rate vs. Hourly?
It is not too uncommon that a copywriter will be willing to take on a project at a flat rate. Usually one that is fair for the project. You should be hesitant if a person agrees to create a business proposal for fifty dollars. Remember you get what you pay for, you don't want to end up where you started, trying to use a template to score the backing of a million dollar investor. If you find a copywriter who is considerate of your budget, but worth the price you can be assured that you have made a good investment.

So where can you find someone like this?
If you Google the word copywriter you find a host of writers. You can also visit www.businessliterature.bravehost.com here you will find copy write that is professional, well thought, and profitable. The site is geared for small business owners who want to compete in their market

Published by DEJA SPEARS

COPYWRITE. PRODUCES COPY THAT IS CLEAR, CONCISE, AND EGAGING. STRONG SALES BACKGROUND. COPY THAT LEADS THE AUDIENCE STRATEGICALLY TO CLOSE SALE. SERVICE DRIVEN.  View profile

  • Tackling the dilema of writing a business proposal vs hiring a copywriter.
  • Identify what to look for when hiring a copywriter.
  • How to protect yourself.
The most important quality to identify in a copywriter is the ability and willingness to listen. If the person you are working with is too "experienced" to listen to your needs you should definitely look for someone who will.

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