Top 6 Marketing Lessons Learned. What to Do Now?

I think this is one of the trainings that most mlm/ direct selling/ referral companies train others to do. I really think this is unethical and can cause people to avoid you when you try to contact them again. I really felt unethical when this was one of the first training tips my team had me doing. How can you approach your friends and family with products that your not even sure about yet. How can you approach others with a business opportunity that you don't even know the half of.
Now once you know more about the company and have more faith in the products, it won't hurt you to mention to aunt Sue who has eczema that their is a great lotion she should try. Or0mention to the mom at the park who is looking for something to do in her spare time, the business opportunity that you can help her with.

The point is the timing has to be right and there has to be a connection there.

Uncle Tom and Neighbor Sue down the street are not right for you business, even if they seem interested, are they really someone you want to work with? Do you think they are going to really build up this fantastic business and are going to make you a great down line, chances are they will not.

2. Approaching any stranger that comes within 2 feet of you:

Look not everyone is right for your business. Not everyone wants your special non-toxic cream, or your juice that will give you years back on your life. The fact is no one really cares about your business, until you show that you care about them. A while back I was passing out flyers, business cards, approaching every mom with a stroller at the mall, talking to others that I normally wouldn't be talking to. I did not get anywhere with that. It was horrible for me to get out of my comfort zone and I felt very unethical doing this. The great thing about this whole experience is I did make a great friend. Our kids play together once a week, but guess what? She never joined my business, never bought my products, and I never bring it up to her anymore. She is my friend and I want to keep her as a friend.

When you approach strangers, you are not only jumping out of your comfort zone, but you stepping into others-and they don't want you there.

Build relationships with others, if it turns out that they are interested in your business great, if not, well than at least you now have a great friend

3. Buying Leads

I am sorry, I don't care how many others have said they succeeded by buying leads, I think they are a huge waste of time and money. Most of them are wrong #'s, they have been called several times already about other business opportunities, or they are just not business material. These people may have filled out a questionnaire on more info. on working at home, but that does not mean they are right for your business. The cheaper the leads the worst they are, but even expensive ones are not great.

4. Free online posting ads and paid advertising

Now many network marketing company reps are going online and posting their ads under their business opportunity sections. This is great exposure, except that many other individual are doing the same thing. By the next day your ad is no longer on the front page. What are you to do, but post your ad again. Some sites don't mind you doing this, and others will consider it spamming. Their is a thin line on the difference. You just have to read their rules and follow them. I think paid advertising can work if you have the right ad and you have the money to spend on it. But there are so many other ways to advertise for free that I don't recommend spending a lot unless you have it.

5. Educating yourself on becoming a better Network Marketer:

I have read that 97% of Marketers (mlm's, referral, direct) fail in this business. They struggle, spend tons of money, and eventually their momentum goes down and their done. Why not spend some of that money on your education. Learn how to become better in marketing. If you want to be in the medical field, you go to school, if you want to do anything, you would usually learn how to do it, right? So learn how to do marketing. Most people that join want don't know the foggiest thing about how to do this business. So you become one that does. Read books on marketing. Even if you are one of those companies like mine that claim they are not selling anything. Well you are selling yourself, your selling the opportunity, your selling your the whole idea of what is being offered. So learn how to sell, even if your not considered an mlm, there are great ideas and how to's in books about mlm's. Educate yourself and see what comes out of you. I recommend a book about Attraction Marketing through Magnetically attracting others to your business. You can only get it through this site Magnetic Sponsoring here at http://BetterBiz.MagneticSponsoringOnline.com , but it is well worth the $37 he charges for it and you can take the free 10-day boot camp email series first.

6. Write articles that relate to your business:

If you own a pet store, write about something related to pets. Maybe the dog food that most pets prefer is..., or the natural way to get the bugs away from your pets. The people that read this are the ones that will be most interested in your business. You will get much success marketing your articles of interest online. Try going to a article submission like Associated Content

About the author:
Lisa has been in Referral Marketing Since September of 2006. But is not new to Sales or Marketing. Since out of High School in 1995, her history in retail/sales has been ongoing and is pretty similar to network marketing.

The Wellness Company she is with has some pretty great products, with no harsh chemicals or preservatives. They try to use as many natural ingredients possible in their over 350 consumable products. She has decided to train her down line is a different more ethical way. She believes in these products and that is what keeps the motivation going. For more information visit my Work at home site.

She is also a member of the mypowermall program that is free for all to join and no age requirement. She is has her 2 year old son Ben joined and all income produced through him will be put into his saving/college account. For more information visit
http://www.PowerMallPays.com or try writing an Ezine. Start a blog on blogspot, open a myspace and write your articles there. I think that is where the real success will come from. http://www.WellnessFamilyBiz.com