Top Business to Business Marketing Blogs
Large Business Vs. Small Business: B2B Blogs Cover Your Specific Needs
Best of B2B Marketing Blogs
Marketing and sales leads both travel to the same destination: customer attraction. The reason's obvious. Without the potential customer, you're never going to make any sales.
While the large business tends to need large-scale marketing campaigns and the small business can do amazing progress using "modern media", once your business has officially become an operating institution, you have to focus on marketing.
Large Business: B2B Lead Generation Blog
Authored by Brian Carroll and "focused on B2B lead generation, sales leads, and marketing for the complex sale," this blog is definitely for the large business with the ability to build teams to address specific projects. If this fits you, you're in for a tasty treat of education that comes in easy-to-swallow tidbits.
With topics like "Online Lead Generation: How to optimize forms to convert 'window shoppers' into leads webinar", and a high focus on CEO's, Brian Carroll's business to business blog posts show a deep understanding of corporate needs. And they should. Also the author of the book "Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI", Brian Carroll freely offers tips and resources that will keep your business at the top of its game.
Small Business: VerticalResponse
100% for the small business, VerticalResponse (VR) is one of the best small and indie business blogs all around - but it really excels in its virtual marketing tips. Don't let the sub-title of the blog fool you; email marketing tips are the least of what you're going to get. VR's blog helps small business owners utilize the fastest-growing type of marketing: everything online.
With great social marketing (groups like Twitter and Facebook), in-depth tips on growing email mailing lists and crafting high-response email marketing campaigns, by implementing even a single tip a month offered up on this business to business blog you'll be quickly seeing a huge return on your time and investment.
Large Business: B2B Online Marketing
Run by Business.com, the B2B Online Marketing blog is powered by some of the best and brightest minds in the business to business world. And just when you thought that the large business couldn't run an effective, strong ROI marketing campaign using "new media", this blog proves it all wrong.
The article "Stop Undermining Your B2B Online Marketing ROI" should be of particular interest to any large business that is considering dipping their toes into the online marketing world - or those who are measuring their new media marketing practices and looking to implement more effective strategies.
Seriously, one of those blogs that you can't leave out of your weekly reading list because B2B Online Marketing is frequently updated and consistently boasting of the most timely information you could ask for.
Small Business: Small Company Big Image
Not all small businesses want to remain small. Some small businesses dream lofty dreams of becoming a best-selling franchise, or at least to become THE staple of their community. Either way, the Small Company Big Image blog is just for you.
Some of the topics that the author, Cynthia Trevino, tackles are things you're not going to find in such quality anywhere else online. When this business to business blog touts that it is a "resource for small businesses & marketers that want to use new media to generate leads and grow their companies," it's not an exaggeration. Articles include "How to: Build a Consumer Brand from Scratch", "Business Growth Goals and Content Marketing Tactics", and "A Company Blog: Not Ready to Start One? You Can Still Tap Into the Power of the Business Blog".
A must-read if you want to grow your small business on a solid foundation, focused highly on marketing in various online sources, and can put the dedication into following it through.
Published by Phebe A. Durand
A journalist turned instructor who decided that a steady income wasn't worth creative frustration, Phebe Durand (Lolaness) now focuses on ways that technology can enrich our lives, her works range from writi... View profile
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2 Comments
Post a CommentDon't sweat every lead; just make sure you are closing at least ten percent of the insurance leads you buy. If you use a proper follow up system and keep in touch with those prospects you haven't reached, you should be closer to closing 20% of your insurance leads.
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Very informative and well written article. I add a few names to my rss reader from your suggestions.
Thanks