Top Five Ideas for Free Local Advertising for Your Website

Melanie L. Marten
Advertising you business requires getting your name and description of product or service in front of the maximum number of people. While both internet and media advertising works well if targetted correctly, local advertising should not be forgotten. Free local advertising opportunities are plentiful, and save you money.

Free Local Advertising - Bulletin Boards

Most communitites have various bulletin boards where individuals and businesses can post information or advertisements. These are often found in colleges, libraries, super markets, and community centers. Most of these require you to ask permission before posting your flyer or pamphlet. This type of free local advertising is especially good when targetted to the normal visitor to each place: students, stay at home Moms, and people involved with township business.

Free Local Advertising - Door to Door Pamphlets

This method of free local advertising is very popular among take out restaraunts and local businesses. If you have the time to go door to door, or finances to pay runners, putting small pamphlets or door knob hangers at individual houses may be a wise business move. Never put anything in or on a mailbox, as this is federal government property. This type of free local advertising works well with home service businesses as well as those that are physically located in the vicinity.

Free Local Advertising - Paper Boy Collaboration

One way to get your advertisement in front of a large number of people is to collaborate with the paper boy or newspaper delivery person. Paper delivery people are usually required to purchase their own newspaper bags, thus making them outside the property of the newspaper office. It may be possible to get a delivery person to insert your ad in the same bag as the newspaper.

Free Local Advertising - Car Signs and Stickers

In some locations, it is against the rules to put commercial signs on family cars. Check with local ordinances and your insurance company. However, it is a great way to get free local advertising. You can print out your own sign on the computer and attach it to your car window, bumper, or doors.

Free Local Advertising - Community Papers

Many communities and townships have their own small newspapers and periodicals. These can be as simple as basic newsletters that go out to members of the community. These community papers offer multiple outlets for free local advertising. Not only can you often get a free classified ad in the paper, you may submit an article or press release about your business.

Free local advertising methods can be very effective for your business. Whether you work online or have a neighborhood location for your business, free local advertising will save you money and increase profits.

Published by Melanie L. Marten

Melanie Marten is self-taught and self-employed. Besides freelance writing, she dabbles in website design and owns dozens of websites and blogs. Work is squeezed in between parenting two boys, homeschoolin...   View profile

  • Free local advertising opportunities are plentiful, and save you money.
  • Never put anything in or on a mailbox, as this is federal government property.
  • You can print out your own sign on the computer and attach it to your car window, bumper, or doors.

17 Comments

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  • Susie Smith 11/25/2011

    Advertising in the local newspaper is rarely, if ever, free. My small town paper costs around $200 for a very short text-only ad that runs for a week.

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  • mike 7/15/2010

    Sorry, repost..the comment dsiplayed poorly.
    Going door to door is not free.
    To send out 1000 door hangers costs about $680 in labor and hanger costs.

    Pizza places are notorious for this.

    At a 3% return, thats 33 customer. Each customer needs to buy $23 or more for them to break even.

    Not a good return on investment.

    There are much better ways.

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    MINGAMO MEDIA LLC

  • mike 7/15/2010

    Goingdoortodoorisnotfree.Itisactuallyveryexpensiveandineffective.Purchase1000doorhangersat$35centseachcheapandpaysomeone8bucksanhourtohangthemondoors,youmaygetluckyandhavethemdo200doorsinaday.Youpaythem320bucksforaweeksworkandanother350forhangers...yourout$680bucksandhavetohopepeoplecomein.Pizzaplacesarenotoriousforthisastheycanactuallyseecustomerscominginwiththedoorhangercoupons.Howmanypizzasdoyouhavetoselltopayforthe$680andthediscountsyougavethem?Youmightgeta3%returnthatshighwhichmeans33customers.Sotheyneedtopurchaseover$20buckseachtobreakeven!!!!!ANYcommentsisappreciated...mfaheyhttp://www.mingamo.com

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  • ts 11/12/2009

    Try using http://www.offeretti.com/ for local advertising. It's free and they have a self service section for creating your local ads. They have analtyics too. The site integrates with Facebook and Twitter.

  • charlie ..... sbh09@gotsmail.com 6/22/2009

    I know that video advertising marketing and link exchange is very important to small businesses. After getting booted off you tube.com ,there are sites like htt://adwido.com that gives you free link exchange,video uploads and even a simple web page that will link to your business site.

  • charlie ..... sbh09@gotsmail.com 6/22/2009

    Its no wonder that marketers are moving online and video is certainly where its @! Video is far more valuable than other adverting mediums because it so targeted...you are able to communicate your offering by speaking directly to your potential customers on demand, and track/measure performance!

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